Vol. 9 No. 2 (2026): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)

The 2nd International Joint Conference on Digital Society Sustainability (IJCDSS)

May 10th, 2025

Digital Learning Centre Building Universitas Sumatera Utara

Medan, North Sumatera, Indonesia

Sustainable Business: Balancing Economic Growth and Environmental Preservation in the Digital Era

Organizer: Universitas Sumatera Utara (USU) in collaboration with Universiti Teknologi MARA (UiTM), Malaysia.

Published: 2026-05-18

Articles

Analysis of Outsourcing Performance of PT Perkebunan Nusantara IV Regional II

Kevin Manfield Anderson Pasaribu, Iskandarini, Yeni Absah
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Strategic Optimization of Rubber Production at PT Perkebunan Nusantara IV, Region I, North Sumatra

Muhammad Aulia, Nazaruddin, Muhammad Anggia Muchtar

10-16
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Bank Debt Restructuring as Part of The Implementation of The Financial Transformation Priority Program of PT Perkebunan Nusantara Group in Year 2020

Indaruwati Trivissta Andarini, Meilita Tryana Sembiring, Fahmi Natigor Nasution

17-24
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Performance Measurement Using Balanced Scorecard (Study at PT Agro Sinergi Nusantara)

Nabila Atsari Arshimny, Nazaruddin Matondang, Chairul Muluk

25-33
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Analysis of The Implementation of Maintenance Management System in The Use of SAP Plant Maintenance Module at PT Inalum: A Case Study of The Primary Aluminum Industry

Daniel Jimmy Parsaoran Hutauruk, Emerson Pascawira Sinulingga, Meilita Tryana Sembiring

34-40
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Analysis The Effect Of Capital Adequacy Ratio, Operating Expenses On Operating Income, Net Interest Margin, Non-Performing Loan To Deposit Ratio On Financial Performance (A Case Study on PT. Bank Sumut)

Jihan Natasya El Sima, Syahyunan, Fahmi Natigor Nasution

41-51
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Strategy to Improve the Performance of Human Resources in the Marketing Sector at PT. Bank SUMUT Medan Head Office

Mhd Ibnu Imwi Habibi Dalimunthe, Iskandarini, Yeni Absah

52-55
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Analysis Of Service Quality and Customer Experience Towards Consumer Satisfaction at Oyo Hotels in Medan Baru District

Ade Rivana Sitorus, Beby Karina F Sembiring, Iskandarini

56-61
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Evaluation of the Performance Measurement System at PT Sinergi Gula Nusantara (PT SGN) Using the Balanced Scorecard Approach to Support Alignment Between Individual and Unit Performance

Yefri Yudianto, Prihatin Lumbanraja, Yeni Absah

62-67
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Operational Peformance Analysis Through Remuneration Fairness After the Corporate Action of the PTPN IV Palmco Merger

Gia Asra, Wahyu Ario Pratomo, Yeni Absah

68-73
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Leveraging Digital Marketing Strategies Using The Soar Method: A Case Study of Mohini Komodo Resort, Labuan Bajo

Ahmad Bayu Putra Tarigan, Meilita Tryana Sembiring, Nazaruddin Matondang, Muhammad Riezky Anindhitya Laksmana

74-80
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Design of Monitoring Communication Strategy & Brand Awareness to Enhance Corporate Image

Benny Wijaya, Meilita Tryana Sembiring, Endang Sulistya Rini

81-84
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The Influence of Digital Marketing and Influencers on Repeat Purchase Decisions Through Customer Satisfaction as an Intervening Variable at Rabers Café Medan

Aulia Arifah Samosir, Beby Karina Fawzeea Sembiring, Departement of Management (Faculty of Economic Business, Universitas Sumatera Utara)

85-90
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Strategy to Increase Commercial Credit Growth at PT. Bank Central Asia Tbk Region V - Medan

Dedy, Nazaruddin, Fahmi Natigor Nasution

91-102
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Academic Branding Strategy in Enhancing International Competitiveness: A Case Study of the Master of Management Program at Universitas Sumatera Utara

Almira Retna Ananda, Emerson Pascawira Sinulingga, Meilita Tryana Sembiring

103-105
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Comparative Analysis of Transformational Leadership in Generation X and Generation Y and Its Impact on Power Plant Company Performance

Ilma Azam Firman Syatoto, Nazaruddin Matondang, Isfenti Sadalia

106-113
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Design of an Integrated Financial Management System to Improve Operational Efficiency in the Property Business: A Case Study of PT. Zona Property Indonesia

Wahyudi, Meilita Tryana Sembiring, Nazaruddin

114-117
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Determinants of Working Capital Loan Approval for MSMEs at MNC Bank

Liliana, Fahmi Natigor Nasution, Syahyunan

118-126
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Analysis of The Effect of Loan Distribution, Non-Performing Loans, and Loan at Risk on The Allowance For Impairment Losses at PT Bank Sumut Conventional Unit

Aria Putra Kesuma, Fahmi Natigor Nasution, Meilita Tryana Sembiring

127-141
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Strategies For Strengthening Employment Social Security For Informal Workers In Increasing Participation In The BPJS Ketenagakerjaan Lhokseumawe

Mutia Sari, Nazaruddin, Yeni Absah

142-151
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Analysis of Operational Risk Mitigation in Customer Identification Files (CIF) Management at PT. Bank SUMUT

Heru Dian Herlambang, Rulianda Purnomo Wibowo, Nazaruddin

152-162
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Analysis of the Effectiveness of Accounts Receivable Management in Optimizing Income Increase at PT PLN Customer Service Implementation Unit (UP3) Pematang Siantar

Chris Douglas Nababan, Nazaruddin, Wahyu Ario Pratomo

163-173
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Sales Strategy of RSS1 Rubber at PT Perkebunan Nusantara IV Regional I to Achieve Key Performance Indicators (KPIs)

Anita Ronawati Pasaribu, Endang Sulitya Rini, Rulianda Purnomo Wibowo

174-180
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Optimizing Loss Reduction in On-Farm Tea Production at PTPN IV Through Value Stream Mapping

Yuri Fauzi Rangkuti, Nazaruddin, Iskandarini

181-187
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Acceleration Strategy for The Implementation of Smallholders Palm Oil Replanting Program : Case PTPN IV Regional IV

Fery Pratama, Nazaruddin, Wahyu Ario Pratomo

188-195
- PDF
Replanting Initiative Strategy for Sustainable Oil Palm

Harry Sutriadi, Nazaruddin Matondang, Iskandarini

196-203
- PDF
Design of Plantation and Palm Oil Mill Monitoring System to Improve Palm Oil Production at PTPN IV

Ahmad Afandi, Meilita Tryana Sembiring, Rulianda Purnomo Wibowo

204-209
- PDF
Optimizing The Revenue Recording System For Non-Core Assets Through Gap Analysis SERVQUAL Model (Case Study : PT Perkebunan Nusantara III (Persero))

Emerson Pascawira Sinulingga, Rulianda Purnomo Wibowo, Rizky Lesmana Ritonga

210-215
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Evaluation of Computer Control Machining System (CCMS) Implementation at PT Wijaya Karya Beton, Tbk. North Sumatra Plant

Candra Zainur Rochim, Emerson Pascawira Sinulingga, Meilita Tryana Sembiring

216-226
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Measurement of PTPN Group Performance Post Integration and Repackaging Using Balanced Scorecard Approach

Angga Ardinista, Meilita Tryana Sembiring, Nazaruddin Matondang

227-236
- PDF
The Impact of Human Resource Competence on The Internal Control System at PT. Perkebunan Nusantara IV

Muhammad Alfian Azhar Batubara, Prihatin Lumbanraja, Yeni Absah

237-247
- PDF
Conjoint-Based Marketing Strategy to Increase the Natural Sandy Rocks (Sirtu) Commodity in The Non-Metallic Mineral and Rock Mining Industry at PT XYZ

Selvira Suciana, Rulianda Purnomo Wibowo, Beby Karina Fawzeea Sembiring

248-259
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Design of PT Perkebunan Nusantara IV (PTPN IV) Partnership Model with Smallholder Institutions to Support Continuity of Sustainable Fresh Fruit Bunch Supply

I Gde Parinatha, Rulianda Purnomo Wibowo, Wahyu Ario Pratomo

260-263
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Strategy for The Rejuvenation of Smallholder Oil Palm Plantations Through Enhancing Partnerships Between KUD Plasma (Case Study of PTPN IV Regional I)

Catur Adityo Nugroho, Nazaruddin, Meilita Tryana Sembiring

264-270
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Formulating a Service Quality Strategy to Strengthen Revisit Intention through Visitor Satisfaction: A Case Study of Istana Maimun, Medan

Wan Khairun Nabilla, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring

271-279
- PDF
The Influence of Employees’ Well-Being on Work Engagement at PTPN IV

Tuti Indriani, Prihatin Lumbanraja, Yeni Absah

280-288
- PDF
Implementation Strategy Of Knowledge Management To Improve Performance At PT PLN (PERSERO) UP3 Bukit Barisan

Andreas Frans Heldiansyah, Iskandarini, Vivi Gusrini Ramadhani Pohan

289-296
- PDF
Analysis of the Influence of Leadership Style and Work-Life Balance on Turnover Intention of Gen Z Employees at PT Perkebunan Nusantara IV Region 1

Rezky Kurniawan Syafni Putra, Nazarudin Matondang, Rulianda Purnomo Wibowo

297-302
- PDF
Service Quality Performance Improvement Strategy of PT Bank Syariah Indonesia KCP Stabat KH Zainul Arifin

Zabda Ladzza, Harmein Nasution, Nismah Panjaitan

303-309
- PDF
Business Strategy to Enhance Marine Fishery Exports at PT. Gemilang Lautan Sumatera

Nugraha Pratama Putra, Meilita Tryana Sembiring, T. Sabrina

310-319
- PDF
An Evaluation of Service Quality Ar-Rayhan Integrated Islamic School Using the Servqual Approach

Muhammad Rayhan, Iskandarini, Evawany Yunita Aritonang

320-327
- PDF
Analysis of the Influence of Competency Development and Job Placement on Employee Job Satisfaction at the Regional Office of the Directorate General of Customs and Excise of North Sumatera

Venta Verina, Prihatin Lumbanraja, T. Sabrina

328-339
- PDF
Analysis of the Effect of Self-Image Congruity and Store Atmosphere on Repurchase Intention with Customer Satisfaction as a Mediating Variable: A Study at Eighteen 4 Coffee and Eatery

Fadia Azzahra Hasibuan, Beby Karina Fawzeea Sembiring, Arlina Nurbaity Lubis

340-347
- PDF
Analysis of the Effect of Word of Mouth On Purchase Intention: The Mediating Role of Brand Image In The Moona Monroe Handicraft Business, Medan City

Khairina Nur Fitri, Nurbaity Lubis, Beby Karina Fawzeea Sembiring

348-357
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The Effect of Product Quality and Price on Purchase Decisions with Consumer Satisfaction as An Intervening Variable at 28cafe Medan

Ridwan Firmansyah, Beby Karina Fawzeea Sembiring, T. Sabrina

358-367
- PDF
Strategy Analysis for Increasing Borrowers of Kredit Multi Guna (KMG) at PT Bank Sumut

Wahyudi Kelana, Meilita Tryana Sembiring, Endang Sulistya Rini

368-376
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Analysis of the Effectiveness of Host-to-Host System Usage in Resolving Multipurpose Credit Insurance Claims at PT Bank Sumut

Wibi Bagus Dwi Saptapayana, Nazaruddin, Wahyu Ario Pratomo

377-384
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The Influence of Service Features and Security on Customer Satisfaction Using Bank Sumut Mobile Banking with Trust as an Intervening Variable

Rinaldi Dani, Isfenti Sadalia, Nisrul Irawati

385-393
- PDF
Effective Strategy for Current Account Saving Account Fundraising through the 7P Marketing Mix Framework

Hendra Winata, Nazaruddin, Fahmi Natigor Nasution

394-404
- PDF
A Qualitative Study On Employee Engagement Development To Improve Ao Performance At Pr. Bank Sumut Region 1

Desi Iriani Hasibuan, Nazarudin, Meilita Tryana Sembiring

405-413
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Strategy to Improve Employee Performances through Strengthening Work Culture via The Service Standards Program at PT. Bank SUMUT

Fitriani Panjaitan, Prihatin Lumbanraja, Nazaruddin

414-423
- PDF
Innovative Business Development Strategy Through Swot Analysis And Business Model Canvas At PT Bintang Petani Agro Mandiri

Timbul M Panjaitan, Nazaruddin, Meilita Tryana Sembiring

424-429
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Comprehensive Analysis of Enterprise Resource Planning System Implementation and Its Impact on Business Performance of Batik MSMEs in Medan City

Adzhani Fajrina B, Meilita Tryana Sembiring, Nazaruddin Matondang

430-438
- PDF
Strategy to Improve Customer Loyalty Sumut Limk in an Effort to Improve Fee-Based Income of PT Bank Sumut

Mahdian Putra Lubis, Nazaruddin, Syahyunan

439-449
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Analysis of the Influence of Service Quality and Hospital Image Through Patient Satisfaction on Word of Mouth at the Universitas Sumatera Utara Dental Hospital

T M Rizqi Tunmas Bustamam, Endang Sulistya Rini, Beby Karina Fawzeea Sembring

450-461
- PDF
Sustainable Strategy Planning in the Property Industry at PT. Mitra Rajamor Prima

Ericson Rajagukguk, Nazaruddin, Iskandarini i

462-465
- PDF
Evaluation Of Customer Loyalty and Satisfaction On Mobile Banking Users at PT Bank Sumut KCP Kampung Baru

Irya Fajar Perdana Alhadi, Nazaruddin, Emerson Pancawira

466-474
- PDF
The Impact of Training and Workload On Performance Through Organizational Commitment of Productive Account Officers at PT Bank Sumut Region I

Sihol Hendra Parulian Simbolon, Prihatin Lumbanraja, Yeni Absah

475-482
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Analysis Of Brand Image Strengthening Strategy to Enhance The Competitiveness of PT Eleanor Mandiri Indonesia In The Manufacturing Industry

Shela Citra Purwaningsih Harahap, Beby Karina Fawzeea Sembiring, Arlina Nurbaity Lubis

483-489
- PDF
The Use of Activity-Based Management Methods in the Multipurpose Loan Process to Improve Cost Efficiency at PT. Bank Sumut: A Case Study of the Ngumban Surbakti Branch

Rizky Fauzie, Yeni Absah, T. Sabrina

634-643
- PDF
Evaluation of The Business Process of International to Domestic Passenger Transit Service Facilities at Kualanamu International Airport

Ermansyah Saragih, Nazaruddin, Meilita Tryana Sembiring

520-526
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Workforce Recruitment Strategy in Improving the Performance of Management and Development of Education Foundations Al Karomah Berastagi

Riandy Ahda Al Mujahid, Nazaruddin, Fadli

527-537
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Marketing Mix and Purchase Intention of Pre-Retirement Credit Among Civil Servants (A Case Study at Bank Sumut Medan Coordinator Branch)

Mardianto Angkat, Muhammad Anggia Muchtar, Wahyu Ario Pratomo

538-549
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Strategy To Improve People’s Business Credit (KUR) At PT Bank Sumut KC Lima Puluh

Teddy Pribadie, Meilita Tryana Sembiring, Wahyu Ario Pratomo

550-556
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Analysis of Strategies to Improve Customer Satisfaction and Loyalty at Aster Café Using SWOT Analysis Approach

Raja Roufli Harahap, Arlina Nurbaity Lubis, Beby Karina Fawzeea Sembiring

557-565
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The Impact of Social Media Marketing and Live Streaming on Consumer Purchase Decisions for The Maglenn.Id Brand: The Mediating Role of Customer Engagement

Samuel Alberto Nainggolan, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring

566-573
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The Impact of Employer Brand and Company Reputation on Physician’s Intention to Apply in Healthcare Through Job Preference

Dwiky Ardiansyah, Iskandarini, Evawany Yunita Aritonang

574-582
- PDF
Strategy To Increase Followers and Account Reach Social Media Instagram PT. Bank SUMUT

Hendy Arief, Meilita Tryana Sembiring, Endang Sulistya Rini

583-592
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Improving Accuracy and Integration of Budgeting Process with the E-Budget Application

Iswan Haganta Sinulingga, Fahmi Natigor Nasution, Emerson Pascawira Sinulingga

593-599
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Digital Marketing Strategy Analysis in Increasing at The Sekolah Tinggi Ilmu Manajemen Sukma Medan

Victorianta Br Tarigan, Arlina Nurbaity Lubis, Iskandarini

600-607
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Utilization of Big Data Analytics in the Decision-Making Process for Performance Improvement at PT Perkebunan Nusantara IV

Ferryanto BM Situmorang, M Anggia Muchtar, Emerson P. Sinulingga

608-624
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Analysis of Price Perception, Content Marketing, and Brand Image on Purchasing Decision at CV. BSP MEDIA PRIMA in Medan

Emya Memayosa Br Sembiring, Endang Sulistya Rini, Fadli

625-633
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The Use of Activity-Based Management Methods in the Multipurpose Loan Disbursement Process to Improve Cost fficiency at Bank Sumut: A Case Study of Ngumban Surbakti Branch

Supriadi, Rulianda Purnomo Wibowo, Nazaruddin

490-519
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The Influence of Digital Marketing and Education Service Quality of the New Students’ Decisions Choosing to Study at STIKES Namira Mandailing Natal with Campus Image as an Intervening Variable

Irsal Habib Nasution, Fadli, Evawany Yunita Aritonang

644-655
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Analysis of Acquisition Decisions on the Enhancement of Inorganic Growth at PT Invest Co

Kuspriyono, Nazaruddin, Meilita Tryana Sembiring, Muhammad Riezky Anindhitya Laksmana

656-673
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Legal Policy on Children Who Repeat Criminal Acts in the Perspective of Restorative Justice in Indonesia

Rini Anggreini, Mahmud Mulyadi, Mohammad Ekaputra, Mohd. Din

674-681
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Effectiveness of Implementation of Uninhabitable Houses Repair Program for Low-Income Communities in Medan City

Juliana Yusnita Batubara, Meilita Tryana Sembiring, Nazaruddin

682-693
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Design of Potential Enchancement of Oil Palm Production Through BSFTBC Monitoring Program (Building Soil for The Better Crop)

Ari Susanto, Rulianda Purnomo Wibowo, Meilita Tryana Sembiring

694-700
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Consumer Preference-based Tourism Development Strategy: A Case Study At Tirta Ceria Waterpark

Frisilia Dewi Raphon Sihombing, Rulianda Purnomo Wibowo, Meilita Tryana Sembiring

701-704
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