Innovative Business Development Strategy Through Swot Analysis And Business Model Canvas At PT Bintang Petani Agro Mandiri

Abstract

The overall development of Indonesia's economy after the 2019 COVID-19 pandemic has shown significant improvement, marked by steady GDP growth and the rapid expansion of trade businesses. One prominent sector is the sale of fertilizers and pesticides, where increasing numbers of players have intensified competition. As an established distributor, PT Bintang Petani Agro Mandiri (PT BPAM) must develop new and appropriate business strategies to remain competitive by maximizing strengths, leveraging opportunities, and minimizing weaknesses amid rising threats. This study aims to identify and understand the internal and external factors affecting PT BPAM’s performance, determine the most suitable business strategies to enhance company performance and revenue, and design an effective Business Model Canvas (BMC) for the company. The research applies a SWOT analysis approach by identifying indicators of strengths, weaknesses, opportunities, and threats faced by PT BPAM. Each indicator is assigned a weight and score to calculate its weighted value, with the combination of internal and external variables guiding the selection of the optimal strategy. Despite high competition, the company remains resilient. The SWOT results indicate that PT BPAM should adopt a “hold and maintain” strategy, emphasizing SO (Strengths-Opportunities) approaches. This positions the company to dominate the market through a combination of market development and market penetration strategies. The corresponding Business Model Canvas includes the nine building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The novelty of this study lies in the integrated application of SWOT analysis with the Business Model Canvas, tailored specifically for post-pandemic agricultural input distributors in Indonesia, addressing gaps in supply chain resilience and strategic implementation in emerging agribusiness contexts.