Strategy for The Rejuvenation of Smallholder Oil Palm Plantations Through Enhancing Partnerships Between KUD Plasma (Case Study of PTPN IV Regional I)

Abstract

Program Peremajaan Sawit Rakyat (PSR) merupakan inisiatif strategis pemerintah untuk meningkatkan produktivitas dan keberlanjutan industri kelapa sawit nasional. Namun dalam pelaksanaannya, PSR masih menghadapi berbagai tantangan, terutama di tingkat petani plasma dan koperasi, Penelitian ini bertujuan untuk merumuskan strategi percepatan pelaksanaan PSR melalui peningkatan kemitraan antara KUD Plasma dan PTPN Regional I. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan analisis SWOT (Strength, Weaknesses, Opportunities, Threaths) untuk mengidentifikasi faktor internal dan eksternal yang memengaruhi pelaksanaan PSR. Selanjutnya, perumusan strategi dilakukan menggunakan Matriks SWOT dan pemeringkatan alternatif strategi dilakukan melalui Matriks Perencanaan Strategis Kuantitatif (QSPM). Hasil penelitian menunjukkan bahwa strategi prioritas dalam mempercepat pelaksanaan PSR adalah meningkatkan kapasitas dan kompetensi internal SDM PTPN IV, menjalin kemitraan dengan stakeholder seperti asosiasi petani, meningkatkan dukungan teknis melalui KUD, serta mengembangkan sistem digitalisasi informasi bagi petani plasma. Validasi strategi menunjukkan bahwa rancangan yang dihasilkan layak, dapat diterapkan, dan berdampak positif terhadap efisiensi operasional, kepuasan stakeholder, serta keberlanjutan program dalam jangka panjang. Penelitian ini diharapkan menjadi masukan strategis bagi manajemen PTPN IV dan instansi terkait dalam menyusun kebijakan PSR yang lebih partisipatif, terintegrasi, dan berorientasi keberlanjutan.

The Smallholder Oil Palm Rejuvenation Program (PSR) is a strategic government initiative aimed at enhancing productivity and sustainability in the national oil palm industry. However, in its implementation, the PSR still faces various challenges, particularly at the level of plasma farmers and cooperatives. This study aims to formulate strategies to accelerate the implementation of PSR through enhanced partnerships between Plasma Cooperatives and PTPN IV Regional I. The method used is a qualitative descriptive approach with SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to identify internal and external factors influencing PSR implementation. Furthermore, the formulation of strategies was conducted using the SWOT Matrix, and the ranking of alternative strategies was carried out through the Quantitative Strategic Planning Matrix (QSPM). The research results indicate that the priority strategies for accelerating the implementation of PSR are to enhance the capacity and competencies of PTPN IV's human resources, establish partnerships with stakeholders such as farmer associations, increase technical support through KUD, and develop a digital information system for plasma farmers. Strategy validation indicates that the resulting design is feasible, implementable, and has a positive impact on operational efficiency, stakeholder satisfaction, and the sustainability of the program in the long term. This study is expected to provide strategic input for PTPN IV management and related agencies in formulating more participatory, integrated, and sustainability-oriented PSR policies.