Pengembangan UKM “Dari Rumah” Melalui Aplikasi Teknologi Pengolahan Kentang di Deli Serdang

Development of Home-Based SMEs through Potato Processing Technology Applications in Deli Serdang

Abstract

Upaya peningkatan produktivitas dan daya saing UKM "Dari Rumah" yang bergerak di bidang pengolahan kentang di Kabupaten Deli Serdang dilakukan melalui serangkaian intervensi strategis. UKM ini menghadapi berbagai kendala, seperti penggunaan teknologi produksi yang masih tradisional, rendahnya kualitas serta konsistensi produk, dan keterbatasan dalam strategi pemasaran serta desain kemasan. Solusi yang diterapkan meliputi pemanfaatan teknologi tepat guna, antara lain alat penggoreng Tenno GSLA-230-TR, spinner untuk menurunkan kadar minyak, dan mesin pemotong kentang otomatis. Dukungan juga diberikan dalam bentuk saran desain ulang kemasan dan pendampingan proses sertifikasi halal dari LPPOM MUI. Tujuan dari pengabdian ini adalah untuk meningkatkan kualitas produk, memperbaiki desain kemasan, dan memperluas pasar melalui toko daring. Hasil menunjukkan peningkatan kualitas produk, kemasan yang lebih menarik, serta perluasan pasar melalui toko daring. Penguatan kelembagaan dan adopsi teknologi inovatif memberikan dampak positif terhadap peningkatan pendapatan dan daya saing UKM secara keseluruhan.

Efforts to improve the productivity and competitiveness of the "From Home" SME engaged in potato processing in Deli Serdang Regency were carried out through a series of strategic interventions. This SME faced various obstacles, such as the use of traditional production technology, low product quality and consistency, and limitations in marketing strategies and packaging design. The implemented solutions included the use of appropriate technology, including the Tenno GSLA-230-TR fryer, a spinner to reduce oil content, and an automatic potato cutting machine. Support was also provided in the form of packaging redesign suggestions and assistance with the halal certification process from LPPOM MUI. The purpose of this community service project is to improve product quality, enhance packaging design, and expand market access through online stores. Results showed improved product quality, more attractive packaging, and market expansion through online stores. Institutional strengthening and the adoption of innovative technologies have had a positive impact on increasing the SME's overall income and competitiveness.