https://talentaconfseries.usu.ac.id/lwsa/issue/feed Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) 2024-05-15T14:29:04+07:00 Dr. Jelly Leviza, SH., M.Hum. talenta-publisher@usu.ac.id Open Journal Systems <p align="justify">TALENTA Conference Series: Local Wisdom, Social, and Arts (LWSA) is an open access journal publishing the proceeding of conferences across all disciplines of laws, local wisdom, cultures, social and arts, including peer-reviewed full-length articles, collections of abstracts and meeting reports. The proceeding of TALENTA Conference Series: Local Wisdom, Social, and Arts (LWSA) is published by TALENTA Publisher Universitas Sumatera Utara. Publishing a supplement to the proceedings of TALENTA Conference Series: Local Wisdom, Social, and Arts (LWSA) is a very effective ways for disseminating conference material and scientific findings to your target readers.</p> <p>p-ISSN : 2654-7058<br>e-ISSN : 2654-7066</p> <p><br><a href="http://creativecommons.org/licenses/by-nd/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-nd/4.0/88x31.png" alt="Creative Commons License"></a><br>This work is licensed under a&nbsp;<a href="http://creativecommons.org/licenses/by-nd/4.0/" rel="license">Creative Commons Attribution-NoDerivatives 4.0 International License</a>.</p> https://talentaconfseries.usu.ac.id/lwsa/article/view/1948 Analysis of Factors Influencing the Ownership of Labor Social Security Among Informal Sector Workers in Medan City 2024-05-14T17:24:21+07:00 Asiyah Lubis aisyahlbs285@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p align="justify">This study aims to analyze and determine the factors that influence the ownership of employment social security in informal sector workers in the city of Medan. The independent variables in this study are income, education, tastes, beliefs. This type of research uses descriptive quantitative approach method. The sample in this study was 100 respondents who were divided into two categories: 50 had employment social security and 50 did not have employment social security. The analytical method used in this study is Binary Logistic Regression. The results of this study indicate that the variables income, education, tastes, beliefs have a positive and significant effect on employment social security for informal sector workers in Medan City. This is evidenced by the probability values of the four variables which are smaller than the significance test value of 0.05</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1949 The Effectiveness of Village Fund Policy Implementation Iin Economic and Infrastructure Development 2024-01-30T09:49:17+07:00 Alfa Chandra Kusuma alfachandrakusuma@gmail.com Paidi paidi@usu.ac.id <p align="justify">The budget for funds for Puraka I Village, Sei Lepan District, Langkat Regency is in accordance with Langkat Regent Regulation Number 6 of 2021 concerning the procedure for distributing and determining details of village funds for each village in 2021 amounting to IDR 642,202,000. With this very large village fund budget, there has been no increase in economic and infrastructure development in Puraka I Village. Even the location of Puraka I Village is in the area of PT. Pertamina Pangkalan Berandan where this should be able to make the infrastructure of Puraka I Village developed and the people prosperous. Researchers used quantitative methods to facilitate researchers in measuring the effectiveness of the implementation of the Puraka-I Village fund policy from questionnaire data to numbers using a Likert scale. The implementation of village fund policies in economic and infrastructure development in Puraka I Village, Sei Lepan District, Langkat Regency has been running effectively. but the developing village index (IDM) is still in a developing position. The village government must also build the village economy in incentives according to prioritized needs, so that villages can change the village development index (IDM) from developing to being independent. Infrastructure development must prioritize the importance of needs. Where infrastructure development that is realized in development can provide useful results and facilitate access for people in the village</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1950 The Influence of The Number of Tourists on Local Revenue (PAD) of Karo District Through Taxes and Levies as Intervening Variables 2024-05-14T17:24:21+07:00 Angel Sihotang angeldesember5@gmail.com Coki Ahmad Syhawier cokiasyahwier@gmail.com <p align="justify">This study aims to determine the effect of the variable number of tourists on local revenue (PAD) of Karo Regency through taxes and fees as intervening variables either directly or indirectly. The type of research used is descriptive research method with a quantitative approach. The data used is in the form of time series data totaling 8 years. Data collection was carried out using secondary data in the form of local revenue data, the number of tourists, hotel taxes, restaurant taxes, parking fees, and recreation area fees for the period 2014 to 2021 and interpolating quarterly data from 2014 to 2014. 2021. The analytical method used in this study uses the Classical Assumption test and the Path Analysis method with time series data. Data collection was carried out using secondary data in the form of annual reports from the Tourism Office and BPKAPAD Karo Regency. The data was processed using SPSS version 25 and AMOS 22 with Path Analysis techniques. The results of this study indicate that directly the variable number of tourists has a positive and significant effect on regional taxes, the number of tourists has a positive and significant effect on regional retribution, the number of tourists has a positive and significant effect on PAD, regional taxes has a positive and significant effect on PAD, regional retribution has a positive effect but not significant to PAD. Indirectly the number of tourists has a positive and significant effect on PAD through local taxes and the number of tourists has a positive but not significant effect on PAD through regional retribution in Karo Regency.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1952 Determinants the Distribution of Bank Lending Interest Rates in Indonesia 2024-01-30T10:19:16+07:00 Annisa Carera carera.annisa0411@gmail.com Syarief Fauzie syarief_fauzie@usu.ac.id <p align="justify">This study aims to identify and analyze the determinants of the distribution of&nbsp; bank credit spread&nbsp;&nbsp; in Indonesia and are followed by corporate governance variables, such as ownership structure, board structure, deviation, information environment and credit risk . This research used a descriptive quantitative. In this study, the population used 46 banks that listed on the Indonesia Stock Exchange. The selected sample using a purposive sampling method and as many as 37 banks listed on the Indonesia Stock Exchange consistently publish financial reports in 2017 - 2021. .Data collection carried out by using secondary data in the form of bank annual reports and data panel financial reports from year 2017 - 2021. The results of this study indicate that the ownership structure has an insignificant positive effect on the spread of credit interest rates or credit spread at banks in Indonesia in the 2017 – 2021 timeframe, the board structure has an insignificant positive effect on the distribution of credit interest rates or credit spread in banks in Indonesia, Deviation has a significant negative effect on the spread of credit interest rates or credit spread on banks in Indonesia, Information environment has an insignificant negative effect on the spread of credit interest rates or credit spread on banks in Indonesia and the last shows that, Credit risk has an insignificant positive effect on the spread of credit interest rates or credit spreads at banks in Indonesia.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1953 Analysis of Factors Influencing Demand for Murabahah Financing at Bank Syariah Indonesia KCP Medan Setia Budi 2024-01-30T14:14:50+07:00 Aqilah Putri Khairiyah aqilkhairiya@gmail.com Irsad irsad@usu.ac.id <p align="justify">This research is conducted to analyze the factors that influence the demand for murabahah financing at Bank Syariah Indonesia KCP Medan Setia Budi. As for the factors analyzed in this study are the factors of Bank Reputation, Promotion, Margins, and Quality of Service. The type of research used is quantitativedescriptive. The sample used in this research is murabahah financing customers at Bank Syariah Indonesia KCP Medan Setia Budi as many as 90 customers selected by random sampling technique. This study uses multiple linier regression analysis, hypothesis testing, and classical assumption testing. The results of this study indicate that the bank reputation, promotion, and margin factors have a positive and significant influence on the demand for murabahah financing. Meanwhile, the service quality factor have a positive but not significant influence on the demand for murabahah financing</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1954 Determinants of Consumer Decisions on Delivery Services PT. Pos Indonesia in Medan City 2024-01-30T14:34:21+07:00 Arif Bijaksana Dongoran arifsebelasipa1@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p align="justify">This study aims to determine the effect of Price, Price of Other Goods, Timeliness of Delivery, Location, Promotion, Brand Image, Service Quality on Consumer Decisions on delivery services at PT. Pos Indonesia in Medan. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used nonprobability sampling with a purposive sampling approach, using 100 respondents. The results of this study indicates that the Price, Timeliness of Delivery and Location had a positive and insignificant effect on Consumer Decisions. Then, Price of Other Goods has a negative and insignificant effect on Consumer Decisions. Promotion, Brand Image and Service Quality have a positive and significant effect on Consumer Decisions.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1956 Analysis of Factors Affecting Indonesian Areca Nut Exports 2024-01-30T20:58:14+07:00 Arni Handa Yanti Hura arnihr0909@gmail.com Syahrir Hakim Nasution syahrirhakimnst@gmail.com <p align="justify">Indonesia is a country with abundant natural wealth that has the potential to be exported. One of Indonesia's export commodities is areca nut seeds. Betel nut is a plant that is easily found in some parts of Indonesia and is known as a plant that has a variety of benefits. This study aims to determine whether the factors that affect areca nut exports in Indonesia. The approach taken in this study is a quantitative approach. The type of data in this study is time series data from 1990 to 2020. The independent variables in this study are acreage, production and exchange rate while the dependent variable is the export volume of areca nut. The method used to analyze the data in this study was multiple linear regression. The results showed that partially the area and exchange rate had a positive effect on export volume while production had no effect and negatively on export volume. Simultaneously, acreage, production and exchange rates affect export volumes.nd significant effect on Consumer Decisions.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1957 Analysis Business Efficiency of Micro Small and Medium Enterprises in North Sumatera Using The Data Development Analysis Approach (DEA) 2024-02-02T14:33:00+07:00 Mimaita Br Sitepu sitepumimaita@gmail.com Netha Bonita Christine nethabonitac13@gmail.com Salsabila salsabilaaa0912@gmail.com <p align="justify">Micro, Small and Medium Enterprises (MSMEs) in North Sumatra play an important role in supporting regional economic growth. However, to achieve sustainable growth, MSMEs must operate efficiently and productively. The purpose of this research is to analyze the business efficiency of MSMEs in North Sumatra using the Data Envelopment Analysis (DEA) approach. The data used in this study is secondary data from government reports and a survey conducted by the Central Statistics Agency (CSA) in 2020. DEA analysis is carried out by comparing the inputs and outputs of each MSMEs business in the same sector. The results of the analysis show that most MSMEs in North Sumatra do not operate efficiently, especially in terms of the use of capital and labor. However, there are several MSMEs that are efficient in the use of resources and can be used as models for other MSMEs. Factors that affect the efficiency of MSMEs businesses include the type of business, location, capital, and entrepreneur skills. The results of this study can be used by the government and related institutions to improve the business efficiency of MSMEs in North Sumatra by providing guidance and training, as well as providing access to better capital and technology.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1958 Factors Affecting Regional Expenditure In 10 Districts And Cities In North Sumatra Province 2024-02-02T14:39:13+07:00 Aurora Infanka Tobing auroratobing7@gmail.com Murbanto Sinaga murbanto@gmail.com <p align="justify">This study aims to determine the factors that affect regional expenditure in 10 regencies and cities in the Province of North Sumatra. The type of data used is quantitative data, which is numerical data processed using statistical methods. The data used in this study is a type of data panel (combination of time series and cross section data) from 2017 - 2021 in 10 regencies/cities in Province of North Sumatra. The variables used are Regional Expenditure (Y), PAD (X1), DBH (X2), DAU (X3), and DAK (X4). In analyzing the data, a panel data regression model is used using Eviews 12 software. The results of this study indicate that PAD has a positive and significant effect on Regional Expenditure, DBH has a negative and significant effect on Regional Expenditure, DAU has a negative and insignificant effect on Regional Expenditure, and DAK has a positive and insignificant effect on Regional Expenditure. The estimation model in this study shows 99.94%. &nbsp;</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1959 The Effect of The Family Hope Program on Community Welfare in Air Batu Sub-District, Asahan District 2024-02-02T14:46:40+07:00 Awaluddin Siahaan awaluddinsiahaan21@gmail.com Rujiman rujiman_test@yahoo.com <p align="justify">The Family Hope Program (PKH) is a conditional social assistance program for Poor Families (KM). The main mission of this program is to reduce poverty. This program has been running since 2007 and now the Family Hope Program has been implemented throughout Indonesia, one of which is in Air Batu District. This study aims to analyze the effect of the Family Hope Program on Community Welfare in Air Batu District. The type of research used in this study is associative quantitative. The data used in this study is primary data by distributing questionnaires to 91 respondents who are beneficiaries of the Family Hope Program(PKH) in Air Batu District. The variables used are the Family Hope Program in Health (X1), the Family Hope Program in Education (X2), and Community Welfare (Y). Data analysis used is a multiple linear regression model using statistical software called Eviews. The results of this study indicate that the Family Hope Program on Health and the Family Hope Program on Education simultaneously have a significant influence on Community Welfare in Air Batu District. In partially, the Family Hope Program on Health has no effect on Community Welfare, while the Family Hope Program on Education has a significant effect on Community Welfare.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1960 The Impact of Stock Market Liquidity on Liquidity Creation of Listed Banks Introduction 2024-02-02T14:50:59+07:00 Christina Yolantiara Sinaga christinayolan@gmail.com Syarief Fauzie syarief_fauzie@usu.ac.id <p align="justify">This study aims to determine the impact of stock market liquidity on the liquidity creation of go-public banks listed on the Indonesia Stock Exchange. The measurement of stock market liquidity is using the quoted bid-ask spread, Amihud's illiquidity ratio, and zero return days. The type of research used in this research is descriptive quantitative. The regression used in this study is dynamic panel data regression. This study uses secondary data with a population of 46 go-public banks. The selected sample was 38 banks, namely banks that consistently published annual financial reports during the 2017-2021 period and had trading volume during the observation period. The results of the study show that the impact of stock market liquidity on the liquidity creation of go-public banks differs according to indications. When using the quoted bid ask spread it shows a positive effect but not significant. Using Amihud's illiquidity ratio shows a positive and significant effect. Meanwhile, using zero return days shows a negative and insignificant effect. &nbsp;</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1963 The Role of Land, Labour, Capital and Technology in Increasing Farmers' Income in Ujung Teran Village, Tigalingga Sub-District 2024-02-02T21:05:41+07:00 Desi Natalia Tarigan desynatalia696@gmail.com Syahrir Hakim Nasution syahrirhakimnst@gmail.com <p align="justify">The type of research used is descriptive research method with a quantitative approach. The number of samples selected was 73 respondents proportionally with purposive random sampling. This data was then processed using SPSS 25 and analyzed using multiple linear regression analysis techniques. The results showed that: The land variable had a positive and insignificant effect on increasing the income of rice and corn farmers in Ujung Teran Village, Tigalingga District. The labor variable has no significant positive effect on increasing the income of rice and corn farmers in Ujung Teran Village, Tigalingga District. The capital variable has a significant positive effect on increasing the income of rice and corn farmers in Ujung Teran Village, Tigalingga District. The technology variable has a significant positive effect on increasing the income of rice and corn farmers in Ujung Teran Village, Tigalingga District</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1964 Analysis the Influence of Market Knowledge, Model, Risk Preferences and Motivation on Financial Investment Interest 2024-02-02T21:16:30+07:00 Dzaki Satia Sinaga dzakisinag4@gmail.com Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p align="justify">This study aims to determine the effect of Capital Market Knowledge, Risk Preference, and Motivation on Interest in financial investment in students at the University of North Sumatra. The research method used is quantitative methods and data collection techniques using survey methods with questionnaires. The sampling technique in this study used nonprobability sampling with a snowball sampling approach using 50 respondents as a sample from the study. This test was carried out using the SmartPLS version 4 program. The results showed that the Capital Market Knowledge, Risk Preference and Motivation variables each had a positive and significant effect on the interest in financial investment in students at the University of North Sumatra.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1965 The Influence of Pocket Money, Lifestyle And Peer Friendship Environment on the Consumptive Behavior 2024-02-02T21:37:52+07:00 Elizabeth Pratiwi Saragih elizabethsaragih637@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p align="justify">This study aims to determine the influence of pocket money, lifestyle and peer friendship environment on consumptive behaviour in students of the Faculty of Economics and Business, University of North Sumatra. The method used in this study is to use an associative and quantitative approach. The population in this study were all undergraduate students of the Faculty of Economics and Business, University of North Sumatra, totalling 648 people, and the sample was 87 people. The research instrument was in the form of a test. Data collection tools were used. Data collection tools used questionnaires and library research. In this study, the data analysis technique used is quantitative data analysis and uses the Statistical Path Analysis Method model, namely Partial Least Square (PLS). The results show that pocket money has a significant effect on consumptive behaviour, lifestyle has a significant effect on consumptive behaviour, and peer friendship environment has a significant effect on consumptive behaviour.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1966 The Influence of Regional Taxes, Regional Levies, General Allocation Funds and Profit Sharing Funds on Capital Expenditure in The Highland Region of North Sumatra Province 2024-02-06T13:22:18+07:00 Emelia Magdalena emeliamgdln@gmail.com Coki Ahmad Syahwier cokiasyahwier@gmail.com <p align="justify">This research is to find out how big the influence of regional taxes,&nbsp; regional levies, general allocation funds and profit-sharing funds on capital expenditures in the highlands of North Sumatra province. This study used a descriptive approach with a quantitative method of research. Data collection techniques used secondary data. Data analysis used panel data regression with those analyzed sourced from the official website of the Director General of Fiscal Balance. The results of the research show that simultaneously the independent variables, Regional Taxes, Regional Levies, General Allocation Funds and Revenue Sharing Funds on the dependent variable, Capital Expenditures, show that there is a simultaneous and significant influence. Partially, it is known that the variables of local taxes, regional levies, and profit sharing have a negative and insignificant effect on capital expenditures, and the variable general allocation fund has a positive and significant effect on capital expenditures.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1968 Interaction of the Effect of Capital and Liquidity on Loan Growth Bank in Indonesia 2024-02-06T13:48:32+07:00 Esterina Violanda GM violandaesterina21@gmail.com Syarief Fauzie syarief_fauzie@usu.ac.id <p align="justify">This study aims to see the differences in the effect of capital and liquidity on both large banks, medium banks and small banks. Where this type of bank is divided based on the order of the total assets of each bank from the largest to the smallest. This study uses the Capital Adequacy Ratio (CAR) as an indicator of capital and the Loan To Deposit Ratio (LDR) as an indicator of liquidity. This study also involved 5 control variables, namely bank size, Non-Performing Loan Gross (Gross NPL), Allowance for Impairment Losses (CKPN) and net interest margin (Net Interest Margin or NIM). In conducting this research, researchers used a population of 46 banks that have been listed on the Indonesia Stock Exchange. Where the sample selected in this study uses several criteria with the purposive sampling method and there are as many as 24 banks that meet the criteria set by the researchers. Regarding data collection, the authors use secondary data in the form of bank quarterly reports, both attached to the bank's website and attached to OJK banking publication report. The results of the research that the researchers got were that only small banks had an influence on loan growth, where a one percent increase in small bank capital would increase the amount of loan growth. Regarding liquidity, both large banks, medium banks and small banks have a significant influence on loan growth. This means that if there is an increase in liquidity at the bank, the bank will experience an increase in loan growth or in other words when the bank is liquid, lending will increase.</p> 2024-01-31T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/613 Economical Analysis of Comparative Rice Field Farmers and Vaname Shrimp Farmers in the Teluk Meku Village Babalan City of Langkat 2024-05-15T13:41:57+07:00 Fahmi Adam fahmiadam182000@gmail.com Ramli ramlihanhan@gmail.com <p>This research was conducted to analyze the comparative economical of rice field farmers and vaname<br>shrimp farmers in the teluk meku village babalan city of langkat. This type of research uses explanatory<br>methods. The population in this study is rice field farmers and vaname shrimp farmers. The sample in this<br>study numbered thirty rice field farmers who are domiciled in the teluk meku village babalan city of<br>langkat and thirty vaname shrimp farmers own their own land. This study used non probability sampling<br>with accidental sampling. Primary data collection techniques are performed by interview and<br>questionnaire. The data analysis technique used is the cost formula and income formula. The results of this<br>study prove that the cost of rice field farmers is smaller than the cost of vaname shrimp farmers and<br>vaname shrimp farmers income is greater than the income of rice field farmers in the teluk meku village<br>babalan city of langkat.</p> 2024-02-18T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1973 Analysis of Determinants of Indonesian Crude Palm Oil (CPO) Exports to India 2024-05-15T13:42:22+07:00 Fidya Chykita Brahmana Fidyachykita11@gmail.com Syahrir Hakim Nasution syahrirhakim@yahoo.com <p>Indonesia&amp;#39;s exports play a crucial role in the development of its economy, especially in earning foreign<br>exchange through the export of natural resources. Crude Palm Oil (CPO) is one of Indonesia&amp;#39;s main export<br>commodities, and India is one of its largest importers, making a significant contribution to the country&amp;#39;s<br>foreign exchange earnings. This study aims to determine the influence of production, exchange rate, and<br>India&amp;#39;s per capita income on the volume of Indonesian Crude Palm Oil (CPO) exports to India from 1991 to<br>2021, both partially and simultaneously. The type of research used in this study is descriptive research with<br>a quantitative method approach. This study used secondary data. Secondary data was obtained in the form<br>of time series data with a period of 30 years (1991- 2021), and the analysis model used in this study is the<br>multiple linear regression model with the Ordinary Least Square (OLS) method. The analysis tool used was<br>the SPSS program (Statistical Product and Service Solution). The data sources collected in this study were<br>from the Central Statistics Agency (BPS), the Plantation Outlook 2019-2021, the Directorate General of<br>Plantation (Ditjenbun), Bank Indonesia (BI), the World Bank, and a literature review. The results of the<br>analysis and data obtained from the study on the Determinants of Indonesian Crude Palm Oil (CPO)<br>Exports to India show that the crude oil production variable has a positive and significant effect on<br>Indonesian Crude Palm Oil (CPO) exports to India. The exchange rate variable has a negative and<br>insignificant effect on Indonesian Crude Palm Oil (CPO) exports to India. The per capita income variable<br>in India has a negative and insignificant effect on Indonesian Crude Palm Oil (CPO) exports to India. This<br>study recommends increasing Indonesian Crude Palm Oil (CPO) production to meet national and<br>international demand and increasing Indonesian Crude Palm Oil (CPO) exports, particularly to India, to<br>help accelerate economic growth.</p> 2024-02-18T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1974 Influence of Price, Number of Buyers and Sales Turnover on Shallot Traders’ Revenue In Post Covid-19 Pandemic at Lau Cih Central Market Medan 2024-05-15T13:45:23+07:00 Gaby Vanessa Sembiring gabyvanessa904@gmail.com Sirojuzilam Hasyim sirojuzilam@usu.ac.id <p>This study aims to analyze the effect of price, number of buyers, sales turnover and dummy variable before<br>and after COVID-19 pandemic for the revenue of shallot traders at the Lau Cih Central Market,<br>Kemenangan Tani District, Medan Tuntungan, Medan City, North Sumatra. Type of this research is<br>descriptive quantitative. The population used in this study were all shallot traders at the Lau Cih Central<br>Market in Medan, in total 34 traders. Sampling method of this research uses total sampling so that the<br>sample is the entire sum of the entire population. The research data was obtained from distributing<br>questionnaires to respondents. The results of the study show that the price variable has a positive and<br>significant effect on the shallot traders’ revenue at Lau Cih Medan Central Market, the number of buyers<br>has a positive and significant effect on the shallot traders’ revenue at Lau Cih Central Market Medan, Sales<br>turnover has a positive and significant effect on the shallot traders’ revenue at Lau Cih Central Market<br>Medan, Dummy before and after COVID-19 has a negative and significant effect on the shallot traders’<br>revenue at Lau Cih Central Market Medan. As well as price, number of buyers, sales turnover and dummy<br>before-after COVID-19 has a positive effect and significant on the shallot traders’ revenue at Lau Cih<br>Central Market in Medan.</p> 2024-02-18T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1975 ANALYSIS OF THE INFLUENCE OF THE MANUFACTURING SECTOR ON ECONOMIC GROWTH IN THE EAST COAST REGION OF NORTH SUMATRA 2024-05-15T13:46:25+07:00 Gita Sri Malem Br Purba gitapurba14@gmail.com Sirojuzilam Hasyim sirojuzilam@usu.ac.id <p>This study aims to determine the influence of the Processing Industry Sector on Economic Growth in the East Coast<br>Region of North Sumatra. This study used secondary data. The object of research in this study is 12 districts / cities<br>that are part of the east coast of North Sumatra from 2013 to 2019. The research method used is the panel data analysis<br>method.The results showed that Value Added, and Number of Company Units simultaneously affect Economic Growth<br>in the East Coast Region of North Sumatra in 2013-2019. Partially, the Added Value and Number of Company Units<br>each have a positive and significant effect on Economic Growth in the East Coast Region of North Sumatra in 2013-<br>2019.</p> 2024-02-18T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1977 The Influence Of Online Customer Reviews, Promotions And Buy Now Pay Later Payment Systems On The Consumptive Behavior Of Usu Faculty Of Economics And Business Students Shopee Market Place Users 2024-05-15T13:48:21+07:00 Helsa Fakhira Kusnadi helsaecha51@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p>This study aims to find out how the influence of Online Customer Reviews, Promotions and the &amp;quot;Buy Now Pay Later&amp;quot;<br>Payment System on Consumptive Behavior in Students of the Faculty of Economics and Business, University of North<br>Sumatra. The method used in this study is to use a quantitative method with an associative approach. The population in<br>this study were all undergraduate students of the Faculty of Economics and Business, University of North Sumatra,<br>totaling 648 people and the sample was 87 people. The data collection technique in this study was in the form of a data<br>collection tool test. Data collection tools used are questionnaires and literature studies. In this study the data analysis<br>technique used was quantitative data analysis and used the Statistical Path Analysis Method model, namely the<br>formative Partial Least Square (PLS) with the SmartPLS application. The variables in this study were measured using<br>existing indicators. The test in this study consists of an analysis of the outer model and analysis of the inner model. The<br>results of this study indicate that online customer reviews have a positive and significant effect on the consumptive<br>behavior of students of the Faculty of Economics and Business who use the Shopee Market Place, promotions have a<br>positive and significant effect on the consumptive behavior of students of the Faculty of Economics and Business who<br>use the Shopee Market Place, the “Buy Now Pay Later” Payment System. ” has a positive and significant effect on the<br>Consumptive Behavior of Students of the Faculty of Economics and Business who are Users of the Shopee Market<br>Place, and simultaneously the Online Customer Review Promotion and the “Buy Now Pay Later” Payment System has<br>a positive and significant influence on the Consumptive Behavior of Students of the Faculty of Economics and<br>Business who are Users of the Market Place Shopee.</p> 2024-02-18T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1980 Determinants Of Child Stunting In Tebing Tinggi City 2024-05-15T13:54:45+07:00 Khalissa Aulia Arina Asmara khalissasmaraa@gmail.com Rujiman Rujiman_test@yahoo.com <p>Early age 0-6 years is one of the most important periods for the growth and development of children. This period is important for placing health and intellectual development for the future of a child. According to Basic Health Research of the Indonesian Ministry of Health (2018), there are 30.8% of children who are categorized as stunted. This study aims to identify the factors that influence stunting in children in Tebing Tinggi. The type of research used in this study is associative quantitative. The data used in this study is primary data by distributing questionnaires to 70 respondents who are parents of stunted children in Tebing Tinggi. Data analysis used a multiple linear regression model with the SPSS 25 program. The results showed that parents&amp;#39; income, mother&amp;#39;s education, and health facilities had a negative and significant effect on the growth of stunted children. While sanitation and clean water do not significantly affect the growth of stunted children in Tebing Tinggi.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1981 The Effect Of The Pre-Employment Card Program On Unemployment In The City Of Medan 2024-05-15T13:55:23+07:00 Larissa Shafa Anindhira. S larissaanindhira@gmail.com Coki Ahmad Syahwier cokiasyahwier@gmail.com <p>The Pre-Employment Card Program is a work competency and entrepreneurship development program. This program has been running since April 2020 which has been implemented throughout Indonesia, one of which is Medan. This study aims to determine the effect of the Pre-Employment Card Program on unemployment in Medan. The type of research used is associative quantitative. The data used is primary data by distributing questionnaires to 100 respondents who are beneficiaries of the Pre-Employment Card Program in Medan. The variables used are Training (X1), Incentives (X2), and Unemployment (Y). Data analysis used a multiple linear regression model using a statistical software called Eviews. The results of this study indicate that Training and Incentives in the Pre-Employment Card Program simultaneously have a significant effect on unemployment. Meanwhile, partially, training in the Pre- Employment Card Program has a significant negative effect on unemployment, while incentives in the Pre Employment Card Program have a significant positive effect on unemployment.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1983 The Application of Digital Marketing to The Development of The Culinary Industry/Creative Economy in The City of Medan 2024-05-15T13:58:11+07:00 M. Fadhli Razaly Batubara fadlibb081100@gmail.com Walad Altsani waladritonga@usu.ac.id <p>This research aims to find out how the application of digital marketing through social media marketing to the development of the industry / creative economy through the development of culinary businesses in Medan City. This research has a sample of 100 respondents. The sampling technique used was the Non Probability Sampling-Purposive Sampling method. The data used in this research is primary data obtained by using a questionnaire distributed to all respondents in this research. The analytical method used is descriptive qualitative by describing the respondents&amp;#39; answers in the questionnaire. The results of the research show that culinary entrepreneurs in Medan City understand very well the importance of digital marketing through social media for their businesses. Culinary entrepreneurs in Medan City apply social media well as one of their business marketing media. Culinary business actors in Medan City are developing well because they implement digital marketing through social media.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1985 The Effect of District/City Minimum Wage, Male Workers and Human Development Index on Labor Productivity in The West Coast Region of North Sumatra 2024-05-15T13:59:36+07:00 Mayang Alfikrah Keliat mayangm097@gmail.com Rujiman Rujiman_test@yahoo.com <p>This research is to determine how much influence of Regency/City Minimum Wage, Male Workers and the Human Development Index on Labor Productivity in the West Coast Region of North Sumatra from 2017-2020. The type of research used is descriptive research with a quantitative approach. The type of data used in this research were secondary data and obtained from Central Bureau of Statictic. The data analysis was the panel data regression analysis with Fixed Effect Model. The results of the research show that the Regency/City Minimum Wage, Male Workers and the Human Development Index simultaneously affect Labor Productivity. Regency/City Minimum Wage have a positive and insignificant effect on Labor Productivity. Male workers have a negative and significant effect on labor productivity. HDI have a positive and significant effect on labor productivity.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1986 The Effect of Rice Production, Consumption and Imports on Indonesia&#39;s National Income 2024-05-15T14:00:18+07:00 Moroi Ira Laia iraidealnislaia998@gmail.com Syahrir Hakim Nasution syahrirhakim@yahoo.com <p>This study aims to determine the effect of rice production, consumption and imports on Indonesia's national income in 2013-2020 either partially or simultaneously. The type of research used is descriptive research method with a quantitative approach. The data used is in the form of time series data totaling 8 years. Data collection was carried out using secondary data in the form of annual reports from the Central Bureau of Statistics (BPS), the Ministry of Agriculture of the Republic of Indonesia (Kementan) and the World Bank. The data was processed using SPSS version 25 with multiple linear regression analysis techniques. The results showed that Indonesia's rice production variable had a positive and significant effect on Indonesia&amp;#39;s national income, rice consumption had a negative and insignificanteffect on Indonesia';s national income, rice imports had a negative and insignificant effect on Indonesia&amp;#39;s national income. Meanwhile, simultaneously, the variables of rice production, rice consumption, and rice imports have asignificant effect on Indonesia's national income.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1987 Analysis of Factors Affecting SiLPA in 34 Indonesian Provinces for The 2017-2020 Fiscal Year Period 2024-05-15T14:00:50+07:00 Muhammad Farouk Husni mfaroukhusni10@gmail.com Murbanto Sinaga murbanto@gmail.com <p>This study aims to find out how much influence the effectiveness of local revenues and the efficiency of regional spending have on SiLPA in Indonesia in 34 Provinces in 2017 - 2020. The type of research used is descriptive quantitative. The data used is secondary data. This research is a panel data study with the panel data regression analysis method carried out with Eviews 12.0. The results of the study show that the effectiveness of regional income and the efficiency of regional expenditure have a positive and significant effect on SiLPA in Indonesia in 34 provinces in 2017 - 2020.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1988 The Effect of Tax Fine Forgiveness and Public Awareness on Public Interest in Paying Motor Vehicle Taxes in Medan City 2024-05-15T14:03:18+07:00 Nisa Azzahra Br.Purba nisaazzahra2002@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p>The tax bleaching program is a government program that aims to help ease the burden on taxpayers who are in arrears by eliminating motor vehicle tax arrears fines. The main mission of this program is to reduce motor vehicle tax arrears in Medan City. This program has been running since 2018 and currently the Tax Bleaching Program has been implemented throughout Indonesia, one of which is in the city of Medan. This study aims to see the effect of Tax Bleaching and Public Awareness on Public Interest in Paying Motor Vehicle Tax in Medan City. The type of research used in this study is associative quantitative. The data used in this study was primary data by distributing questionnaires to 100 respondents who participated in the tax bleaching program in Medan City. The variables used are Tax Bleaching Program (X1), Public Awareness (X2), and Public Interest in Paying Taxes (Y). Data analysis used multiple linear regression models using statistical software called Smart Partial Least Square (PLS). The results of this study show that Tax Bleaching partially has a significant effect on Public Interest in Paying Taxes, Public Awareness partially has a significant effect on Public Interest in Paying Taxes, and simultaneously Tax Bleaching and Public Awareness have a significant effect on People&amp;#39;s Interest in Paying Taxes.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1989 The Influence of Third Party Funds, Non-Performing Loans, Inflation, and BI 7DRR On Lending to Pt. Bank Mandiri (Persero) Tbk for The Period 2014-2022 2024-05-15T14:04:21+07:00 Nur Siti Khadijah Gurning nursitikhadijah47@gmail.com Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p>In carrying out its function as a financial intermediary the role of banks is very important in supporting the economy in Indonesia. One of the banks with good credit distribution and increasing every year in Indonesia is PT. Bank Mandiri (Persero), Tbk. In lending, there are several factors that can affect it. The purpose of this study is to analyze the effect of third party funds, non-performing loans, inflation, and the BI 7-day reverse repo rate on credit distribution by Bank Mandiri period 2014 - 2022. The type of research used in this study is the quantitative. This study used the Error Correction Model (ECM) method through the Augmented Dickey Fuller (ADF) test with quarterly time series data during 2014 – 2022 and processed using the Eviews 12 application. The number of observed data was 35 data with secondary data types, taken from banking publication reports on the websites of the Financial Services Authority (OJK), the Central Bureau of Statistics (BPS), and Bank Indonesia. The results of this study indicate that simultaneously in the short term and long term the independent variables namely third party funds, non-performing loans, inflation, and the BI 7-days reverse repo rate have a significantly affect on the dependent variable (credit distribution). Mandiri Bank). Partially, in the long term, the variables of third party funds and non-performing loans have a significant effect on Bank Mandiri’s lending. Meanwhile, inflation and BI 7-days reverse repo rate variables have no significant effect on Bank Mandiri’s lending. Then in the short term the variable third party funds and the BI 7-days reverse repo rate have a significant effect on Bank Mandiri’s lending. Meanwhile, non-performing loans and inflation have no significant effect on Bank Mandiri’s lending.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1990 Community Empowerment in Utilizing Participation-Based Village Funds to Improve Community Welfare in Air Joman District, Asahan Regency 2024-05-15T14:05:02+07:00 Nuraini Lubis nurainilbs69@yahoo.com Paidi paidi@usu.ac.id <p>This study aims to determine how the influence of community empowerment in the utilization of village funds received in improving community welfare in Punggulan Village and Subur Village Air Joman District. The analytical method used by the author in this thesis is a qualitative research with a descriptive approach. Methods of data collection using observation techniques, interviews, and documentation. This is done because the data obtained in the presentation of this thesis is primary data. The results of this study<br>indicate that the empowerment of farmer groups has a very positive effect on the welfare of the community. The village government should pay more attention to and supervise the allocation of village funds in empowering this farmer group, so that the activities of this farmer group can run well and provide the welfare of the village community in the Air Joman sub-district. The village community of Air Joman Subdistrict expects more attention from the village government to be able to fulfill the wishes of all its people, and members of farmer groups to be more developed in implementing farmer group empowerment in order to improve the welfare of the community in Air Joman District Asahan Regency</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1991 Regional Development Inequality on Income Disparity 2024-05-15T14:06:09+07:00 Nurul Husna Lubis nunalubis22@gmail.com Sirojuzilam Hasyim sirojuzilam@usu.ac.id <p>Income disparity and regional inequality are the two main focuses in empirical studies of development inequality. Decreasing inequality between regions, as well as equal distribution of income between groups and regions are indicators of successful development. This study aims to determine and examine the influence of the determinants of regional development inequality on income disparity in the Mebidangro Metropolitan Area in 2011-2022. The type of research used is descriptive quantitative. The data used in this study is secondary data with panel data type, combined time series and cross section from 2011-2022 and 4 regencies / cities in the Mebidangro Metropolitan Area. The variables used are Income Disparity (Y), Economic Growth (X1), Contribution of Processing Industry (X2), and Human Development Index (X3). In analyzing the data, a panel data regression model is used using Eviews 12 software. The approachmethod used to estimate the panel data regression model used is the Fixed Effect Model (FEM). The results<br>of this study indicate that Economic Growth, Contribution of Processing Industry, and Human<br>Development Index simultaneously affect Income Disparity. While partially, Economic Growth,<br>Contribution of Processing Industry, and Human Development Index have a negative and significant effect<br>on Income Disparity</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1992 Factors Influencing The Exchange Rate of Smallholder Plantation Crops Subsector Farmers in Sumatra Island 2024-05-15T14:07:02+07:00 Nurul Izzah Harahap nizzah386@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p>This study aims to find out how the influence of factors influencing the exchange rate of farmers in the smallholder plantation sub-sector on the island of Sumatra in 2016 – 2020, such as the area of plantation land, the number of plantation farmers, the level of production of plantation crops, and wages for harvesting plantations on the island of Sumatra and to find out the 4 factors mentioned above jointly affect the exchange rate of farmers in the smallholder plantation sub-sector on Sumatra Island in 2016-2020. The method used in this study is a quantitative descriptive analysis method. The number of provinces studied is 10 provinces on the island of Sumatra. The type of research used is descriptive quantitative. The data used is secondary data. The number of provinces studied is 10 provinces on the island of Sumatra. This research is a panel data study using the panel data regression analysis method over a period of 5 years, namely 2016 - 2020 on the island of Sumatra. which is done with the Eviews 10 application using the Random Effect Method approach. The results of this study indicate that the plantation area variable has a positive and significant relationship to the Smallholders'; Exchange Rate (NTP) of the smallholder plantation sub-sector, the plantation production level variable has a positive and significant relationship to the Farmers'; Exchange Rate (NTP) of the smallholders'; plantation sub-sector, the total plantation farmers have a positive and significant relationship to the Smallholders'; Exchange Rate (NTP) of the smallholder plantation crops sub-sector, and the plantation harvesting wage variable has a positive and significant relationship to the Farmers'; Exchange Rate (NTP) of the smallholders'; plantation crops sub-sector. Also, the four variables mentioned above jointly have a significant effect on Farmers'; Terms of Trade (NTP) in the smallholder plantation sub-sector</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1993 Effect of Household Consumption, Unemployment and Government Budget Expenditure on Economic Growth in Urban Areas in North Sumatra Province 2024-05-15T14:07:46+07:00 Paulina M Situmorang mawarpaulina37@gmail.com Murbanto Sinaga murbanto@gmail.com <p>Regional economic growth is the increase in people&amp;#39;s income that occurs in the area. The target for economic growth is of course different from one region to another, this is because the economic potential in each region is different so that the government&amp;#39;s policies for regulating it are also different, adjusted to the potential of each region. Regional economic growth is a process of local governments and communities in managing existing resources to create new jobs and stimulate economic growth. This study aims to determine the effect of household consumption, unemployment and urban regional budget spending in North Sumatra Province in 2010-2019. This research is a quantitative study of Time Series and Cross Section data. The cross section data in this study there are eight cities in North Sumatra province while the time series data in this study from 2010 to 2019, using secondary data in the form of panel data whose data were obtained from the central statistics agency. The method used panel least square with models Fix effect. The results of this study indicate that the household consumption variable has an effect on regional economic growth, the unemployment variable has an effect on regional economic growth and the regional&nbsp; budget expenditure variable has a positive and significant effect on economic growth in urban areas in North Sumatra Province.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1994 Influence of Number of Working Population, Percapita Grdp, and Government Expenditures on Increasing Regional Original Income 2024-05-15T14:09:02+07:00 Pingky Renada pingkyrenada2001@gmail.com Rujiman Rujiman_test@yahoo.com <p>This study aims to determine the effect of the number of working population, GRDP per capita and government spending on increasing local revenue in districts/cities of North Sumatra Province from 2016 to 2021.The type of research used is descriptive quantitative from time series and cross section data. The cross section data in this study are 33 regencies/cities in North Sumatra Province while the time series data in this study are 2016-2021, using secondary data in the form of panel data. This study uses the REM model (Random Effect Model) which is selected using the Chow Test, Hausman Test and Lagrangem Multiplier Test.The results showed that the variable number of working population had a positive and not significant effect on increasing district/city original income in North Sumatra Province, per capita GRDP variable had a significant positive effect on increasing district/city original income in North Sumatra Province government spending variables had a significant positive effect to the increase in district/municipality regional revenue in North Sumatra Province.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1995 Role of Financial Technology in the Development of MSMEs During the Covid-19 Pandemic. 2024-05-15T14:09:35+07:00 Priyati yatip8058@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p>The development of technology in the current era of globalization is a necessity, especially during the Covid-19 pandemic. Technology in this digital era is very important for business actors to develop their business. The development of MSMEs is an important factor in the Indonesian economy that can create many jobs, make a large contribution to Indonesia&amp;#39;s GDP, add value to non-oil and gas exports and increase the amount of investment. However, unfortunately many MSMEs whose digitization level is still low, difficult to access technology and lack of understanding of strategies in business.This study aims to determine the difference in capital, turnover, assets, profits, labor and savings of MSMEs between before and after using Financial Technology during the Covid-19 Pandemic on the development of MSMEs. The data used is in the form of primary data obtained from observations, questionnaires and interviews. The total population in this study was 136,609 MSMEs. The research sample technique uses purposive sampling technique, on the basis of determining the number in this study using the slovin formula with an estimated error rate of 10%, so that the number of samples obtained is 100 respondents. Data analysis was performed using the<br>Paired Sample T-Test. The result of this study is that: There are significant differences in capital, turnover, assets, profits, labor, and savings between before and after using Fintech. Evidenced by the significance value of 0.000 &amp;lt; 0.05 (Ha received), and it can be concluded that Financial Technology plays a significant role in the development of MSMEs during the Covid-19 pandemic.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1996 Effect of Land Area, Selling Price and Farming Costs on The Income of Oil Palm Farmers 2024-05-15T14:10:10+07:00 Putri Syahrita Lubis putrisyahrita660@gmail.com Syaad Afifuddin syaad@usu.ac.id <p>This study aims to determine how much influence the Land Area, Selling Price, and Farming Costs have on the income of oil palm farmers in Siborna Bunut Village, Sosa District, Padangg Lawas, North Sumatera. The type of research used is descriptive quantitative research population in this 361 study were oil palm farmers in Siborna Bunut Village, Sosa District Padang Lawas Regency, North Sumatera as many as and sampel 79 people. The results of the research show that in partial Land Area affect the income of oil palm farmers, selling price also affects the income of oil palm farmers, farming coast have no effect on the income of oil palm farmers in Siborna Bunut Village, Sosa District, Padang Lawas Regency. Simultaneously, Land Area, Selling Price, and Farming Costs affect the income of oil palm farmers in Siborna Bunut Village, Sosa District, Padang Lawas Regency.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1997 Market Discipline Based on Interbank Deposit in Indonesia 2024-05-15T14:10:48+07:00 Raisa Yamani raisa.yamani150217@gmail.com Syarief Fauzie syarief_fauzie@usu.ac.id <p>This study aims to determine how much influence Market Discipline (MKD), Total Equity to Total Assets (EQTA), Logarithmic Total Assets (LTA), Net Interset Income (NII), and Obligation (OBG) simultaneously have on SDROA, SDROE, and ZSCORE at 36 banks in Indonesia. The type of research used is descriptive quantitative. The data used is secondary data. This research is a panel data research with panel data regression analysis method carried out with Stata 14. The results showed that the variables Market Discipline (MKD), Total Equity to Total Assets (EQTA), Logarithmic Total Assets (LTA), Net Interset Income (NII), and Obligation (OBG) simultaneously to SDROA, SDROE, and ZSCORE at 36 Banks located in Indonesia.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1998 Fiber Internet Revenue on Pt. Telkom Medan Before and During The Covid-19 Pandemic 2024-05-15T14:11:23+07:00 Raudhah Arifa Arnis raudhaharifa@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p>This study aims to analyze and determine whether there are differences in the number of subscribers, the amount of usage (Mbps) and fiber internet revenue of PT. Telkom Witel Medan (Indihome) before and during the COVID-19 pandemic. The variables used in this study are the number of subscribers, the number of Mbps usage, and revenue. The type of research used in this study is quantitative with descriptive statistical approach. The data used is 24 paired data, consisting of 24 data before the Covid-19 pandemic and 24 data during the Covid-19 pandemic. The analytical method used in this study is the Wilcoxon Signed Rank.The results showed there is no significant difference in the number of subscribers, fiber internet PT. Telkom Witel Medan (Indihome) before and during the COVID-19 pandemic. This is evidenced by the asymp value. Sig (2-tailed) of the three variables is greater than the test significance value of 0.05.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/1999 The Impact of The Existence of The Medan Mabar Industrial Area on Economic and Social Development of The Community and The Industrial Environment 2024-05-15T14:12:08+07:00 Regina Veronika Ginting reginaginting290701@gmail.com Sukardi sukardi.130160@usu.ac.id <p>The progress of the Indonesian economy is currently supported by several sectors, one of which is the industrial sector that always continues to grow. The existence of industrial estates in several regions certainly has many positive and negative impacts in the social, economic and environmental fields. This study aims to analyze the impact of the Industrial Area of Medan Mabar to the Economic &amp;amp; Social Development Society and Environment Around the Industry in 2023 by using Quantitative Descriptive Analysis. By using the Purposive Sampling Method, this study uses primary data with questionnaires and observations of 50 respondents who live in Village Mabar.The results of this research show that the existence of an Industrial Area of Medan Mabar able to increase the per capita income of the people in the Village Mabar, increasing the provision of education and health facilities and improve patterns of social<br>interaction between communities, but has a negative impact on environmental conditions, namely water pollution and air pollution</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2000 The Influence of Zakat, Infaq And Sadaqah In Improving The Welfare of The Community 2024-05-15T14:12:36+07:00 Rea Yulia Br Ginting renayulia1234@gamil.com Irsad irsad@usu.ac.id <p>The influence of zakat, infak and alms is not only channeled in the form of consumptive assistance, but also distributed in the form of productive assistance. The distribution of zakat, infaq and alms funds here is through student scholarship programs and sewing skills programs. In which these two programs are channeled to assist the government in alleviating poverty and improving people's welfare. This study aims to see the effect of zakat, indak and alms funds in improving people's welfare through LAZNAS IZI SUMUT. The research conducted at LAZNAS IZI SUMUT is a qualitative descriptive study with a sample of 97 respondents with a classification of 53 respondents who are recipients of zakat, infaq and alms fund assistance for student scholarship programs and 44 respondents who are recipients of zakat, infak and alms fund assistance in sewing skills programs using non-traditional techniques. - probability sampling. Using observation, interview and documentation techniques with data analysis, data reduction, data presentation and conclusion.The results of this study indicate that in the respondent characteristics section based on increased income it shows that all respondents experienced an increase in income, an average increase of 32%, thismeans that the influence of zakat, infaq and alms carried out by LAZNAS IZI SUMUT in improving people's welfare has a positive impact or increased but not significantly</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2001 Influence of Lifestyle, Social Influence, Motivation and Perceived Convenience on The Behaviour of Gopay Users In Transactions at MSME 2024-05-15T14:13:46+07:00 S Airhpriya naiduaishpriya@gmail.com Walad Altsani HR waladritonga@usu.ac.id <p>This study aims to determine how many lifestyles, Social Influences, Motivations, and Perceived Ease of Use influence GoPay User Behavior in Transactions for MSMEs in Medan.The type of this research used is descriptive quantitative. The population used are GoPay users who are also MSME consumers in Medan. The population targeted in this research is unknown as there is no data showing the exact number of GoPay users who are also MSME consumers in Medan. The sampling method used in this research is the non-probability sampling technique and the Accidental Sampling method with the number of samples were 50 respondents. This research data was obtained from the results of literature studies, documentation, and distribution of research questionnaires to respondents. The results showed that the variables of Lifestyle, Social Influence, and Perceived Ease of Use positively and significantly affect GoPay User<br>Behavior. However, the Motivation variable has a positive and insignificant effect on GoPay User Behavior</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2002 Effect of Foreign Investment, Economic Growth, and Poverty on Human Development Index (HDI) In Indonesia 2024-05-15T14:18:11+07:00 Sakinah Aulia Putri sakinahauliaputri0@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p>This study aims to find out how the effect of foreign investment, economic growth, and poverty on the Human Development Index in Indonesia is either positively significant or not. This type of research used is descriptive quantitative. Namely descriptive research with a quantitative approach. The samples selected were 34 provinces in Indonesia for the 2016-2021 period. Data collection was carried out using secondary data taken on the BPS website, and several other government agencies. The analytical method used is panel data regression analysis method with the Fixed Effect Model research model. The results of the study show that FDI, Economic Growth, and Poverty simultaneously affect the HDI. The rise and fall of HDI can be explained by FDI, Economic Growth, and Poverty of 96%, and the other 4% is explained by other variables not examined in this study. FDI and Economic Growth partially have a negative and insignificant effect on HDI. Poverty has a positive and significant influence on HDI</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2003 The Effect of Digital Transformation on The Growth of The Asean Industry 2024-05-15T14:19:54+07:00 Sry Indah Pangaribuan sryindahpangaribuan@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p>This research is to find out how much influence Internet Users (PI), Digital Trade (PD), Manufacturing Labor (MPL) have on Manufacturing Industry GDP (IDS) in ASEAN. Six ASEAN member countries namely Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam. The type of research used is Quantitative Descriptive, which is descriptive research with a quantitative approach. The data analysis method used in this research is the panel data regression method with Random Effect Model. Data collection using secondary data in the form of annual reports with panel data 2017-2021. The results showed that simultaneously the independent variables PI, PD, TKM on the dependent variable IDS at a confidence level of 95% showed that there was a simultaneous and significant influence. Partially, it is known that PI has insignificant effect on IDS. Then PD partially has insignificant effect on IDS. While TKM partially hassignificant effect on IDS.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2004 Analysis of Policy Implementation for Village Fund Management in The Pandemi Period (Case Study of Tapian Nauli District, Central Tapanuli Regency) 2024-05-15T14:22:27+07:00 Suster Valentin Claudiya Silitonga sustervalentine1999@gmail.com Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p>This study aims to determine how much influence Communication, Resources, Implementation Attitudes, and Bureaucratic Structure have on the implementation of village fund management policies in Tapian Nauli District. The type of research used is quantitative. Population that used in this study were village officials and community residents which during the productive age period amounted to 15,924 people. The sample was selected using the purposive sampling method and calculated using the Slovin formula, namely 99 people. The research data was obtained from observation, documentation, and distributing research questionnaires to the respondents.The results showed that the variables Communication, Resources and Bureaucratic Structure had a positive and significant effect on Implementation, however Attitudes towards Implementation had a positive and not significant effect on Implementation of village fund policies in Tapian Nauli District</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2005 The Existence of QRIS as a Payment System in the City of Medan 2024-05-15T14:23:07+07:00 Talitha Raliza Purba talitharalizap@gmail.com Inggrita Sari Nasution inggrita.gusti@usu.ac.id <p>This study aims to analyze and determine the existence of the QRIS payment system and the variables that influence the interest in using QRIS among people in the city of Medan. This type of research uses descriptive quantitative approach method. The sample in this study were 100 respondents who were obtained using the accidental sampling technique. The analytical method used in this study is Binary Logistic Regression. The results of this study indicate that the convenience variable has a positive and significant effect on the interest to use QRIS in Medan City. Meanwhile, the variables of belief, habit, social influence, and lifestyle have a positive but not significant effect on the interest in using QRIS in Medan City.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2006 Analysis of the Effect the Assistance of Family Program of Hope on the Welfare of The Community in Bagan Deli Village ( Medan Belawan District, Medan City) 2024-05-15T14:25:10+07:00 Vanessa Nydia Lambok Uli Basa Pardede vanessanydiaaa@gmail.com Rujiman Rujiman_test@yahoo.com <p>Welfare point for communities that are on welfare, welfare can be seen from health measures, economic circumstances, happiness and the quality of life of those communities that are part of a coordinated effort to create a legitimate alternative to people fulfilling aspirations. In welfare there are reasonable circumstances with the right to freedom of choice in order to survive, with freedom from coercion followed by the process and freedom formed in achieving what is considered valuable by real opportunity. The implementation of both freedoms is shaped into a problem breaker by the government that helps the Hope Family Program (PKH). The government&amp;#39;s program for all three areas: poverty, raising health numbers and improving the quality of education for communities. The purpose of research was created to seek out whether the assistance of a Family Program of Hope had an effect on the welfare of the community in the Bagan Deli Village, Belawan district. The study is of a quantitative description, using the primary and secondary data, that is direct from the field and through the associated media. This research using sampling the simple random sampling Technique and using the Slovin Formula. Using Simple Linear Regression Analysis methods with Classic Assumptions (Normality Test, Linearity Test, Heterokedasticity Test). Hypothetical Test (t and r ^2 (Coefficient of Determinations). The population in this study was totaled 1,250 KPM and 92 KPM respondents. From the partical test results of the Family Program of Hope (X) as a positive influence on the Improvement of Community Welfare (Y). The result of testing and this study indicate that the Family Program of Hope has a value of 0,000 &amp;lt; 0,05 and a T-Test of 5,431 &amp;gt; 1,661196. It may be concluded that the assistance of a Family Program of Hope has a positive effect on the welfare of the community</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2007 The Effect Of Program Keluarga Harapan (PKH) On Poverty Reduction In Padang Bulan Sub-District, Medan City 2024-05-15T14:25:42+07:00 Verawati Keren verawati0110@gmail.com Rujiman Rujiman_test@yahoo.com <p>Program Keluarga Harapan (PKH) is the flagship program of the Ministry of Social Affairs to help overcome poverty through social protection. With PKH, it is hoped that it will be able to help overcome poverty. This study aims to describe the variables of the PKH and the variables of Poverty Reduction and analyze the effect of the PKH on Poverty Reduction in Padang Bulan Sub-District, Medan City. The type of research used is descriptive with mixed methods. The sample used in this study was a total sampling, namely the entire population of PKH Beneficiary Families in Padang Bulan Sub-District, which amounted to 63 respondents. This research data was obtained from distributing questionnaires to respondents and interviews with key informants. The results showed that the variables of the PKH had run very well or very effectively. Likewise, the variable of Poverty Reduction through the PKH is going very well. The results of a simple linear regression test also showed that there was a positive influence of the PKH on Poverty Reduction.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2008 Analysis of Factors Influencing Labor Absorption in Medan City 2024-05-15T14:26:20+07:00 Wasti Berliana Pardede wastip02@gmail.com Rujiman Rujiman_test@yahoo.com <p>This study aims to determine how much influence the variables of Economic Growth, Inflation and Wages either partially or simultaneously or together on Labor Absorption in Medan City. This type of research is descriptive quantitative where the data used is secondary data for the period from 2008 to 2022, then the annual data is interpolated into quarterly. The data was obtained from the Central Bureau of Statistics for the City of Medan. The analytical method used in this study is the OLS method which uses the classical assumption test and multiple linear regression analysis. The results of this study indicate that partially, Economic Growth in Medan City has a positive and not significant effect on Labor Absorption. The inflation variable has a positive and not significant effect on labor absorption in Medan City. The wage variable has a positive and significant effect on labor absorption in Medan City.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2009 Analysis of Indonesian Crude Oil Exports 2024-05-15T14:26:50+07:00 Yesi Angel Bakara yesibakara@gmail.com Syahrir Hakim Nasution syahrirhakim@yahoo.com <p>The scarcity of crude oil that occurs due to non-renewable resources and disturbances on the supply side is caused more by the geopolitical conditions of the producing countries. This study aims to determine the effect of production, oil prices, and crude oil exchange rates on the volume of Indonesian crude oil exports from 1991 - 2021 either partially or simultaneously. The type of research used in this research is descriptive research with a quantitative method approach. This study uses secondary data. Secondary data was obtained in the form of periodic data (time series) with a period of 30 years (1991- 2021) with the analytical model used in this study is a multiple linear regression model using the OLS (Ordinary Least<br>Square) method. The analytical tool used is the SPSS (Statistical Product and Service Solution) program. Sources of data collected in this study came from BPS (Central Bureau of Statistics), BPS Silastic, Bank Indonesia (BI), World Bank, Library Studies (Library Research).The results of the analysis and data obtained from research on the Analysis of Indonesian Crude Oil Exports show that the crude oil production variable has a positive and significant effect on Indonesia's crude oil exports. The crude oil price variable has a negative and insignificant effect on Indonesia's crude oil exports. The exchange rate variable has a negative and significant effect on Indonesia's crude oil exports. This research suggests increasing Indonesia's crude oil production to meet national and international demand and increase Indonesia's crude oil exports so that it can help accelerate economic growth</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2010 The Contribution of Urban Land and Building Tax (PBB-P2) to the Regional Revenue and Expenditure Budget (APBD) Deli Serdang District 2024-05-15T14:27:23+07:00 Yudi Aditya Sigalingging Yudisigalingging@gmail.com Murbanto Sinaga murbanto@gmail.com <p>Urban Rural Land and Building Tax is a tax that has just been transferred from the center to districts/cities and is one of the sources of local revenue that is used to finance regional development, so it is necessary to conduct research on its growth rate, effectiveness and contribution to the Regional Revenue and Expenditure Budget (APBD). The purpose of<br>this study was to determine the level of effectiveness, growth and contribution of Rural-Urban Land and Building Tax to the Regional Revenue Agency of Deli Serdang Regency in 2012-2021. This research uses a descriptive method. The data used is secondary data. The results of the analysis show that the average growth in Rural Urban Land and Building Tax is quite large, namely 14.11% with the highest PBB-P2 growth in 2012 reaching 38%. The management of Urban Rural Land and Building Tax in Deli Serdang Regency during the 2012-2021 period is classified as ineffective, with an average effectiveness rate of 64.90%. The effectiveness of Rural Urban Land and Building Tax in the last 10 years between 55.18%-82.11% The highest PBB-P2 effectiveness occurred in 2019. The average contribution of Rural Urban Land and Building Tax to the Regional Revenue and Expenditure Budget (APBD) Deli Serdang Regency in the last 10 years, namely 2012-2021, was 4.6% per year. The highest PBB-P2 contribution to the Regional Revenue and Expenditure Budget (APBD) in 2020 reached 5.40%. The effectiveness, growth, and contribution of Rural Urban Land and Building Tax to the 2012-2021 Regional Revenue and Expenditure Budget (APBD) has an average effectiveness of 64.90% and an average contribution of 4.6%. This figure is not enough to meet expectations as a source of regional income, so the local government must carry out the right program so that people comply with paying taxes every year with the aim of obtaining funds for regional development.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2011 Green Economy Sumatera : Complexity of Environmental Quality Index 2024-05-15T14:28:00+07:00 Zikrina Rizka Amelia Harahap Zik.harahap@gmail.com Raina Linda Sari raina.linda@usu.ac.id <p>Recent environmental degradation in the country of Indonesia has caused a decline in the rate of economic development. This phenomenon is due to the high costs borne by developing countries due to reduced productivity of natural resources. Indicators in assessing the performance of environmental management are contained in the Environmental Quality Index (IKLH), which is assessed from the condition of air, water, and forest cover. Sumatra Island is an island that has dynamic changes in the Environmental Quality Index (EQI) that vary from year to year. This is due to extreme climate change, natural disasters, and forest fires that have occurred frequently in recent years. This study will discuss what influences the Environmental Quality Index (EQI) and how the implementation of the green economy concept on the island of Sumatra. The method used in this study is the panel data regression method using the RStudio application and descriptive quadrant analysis of the ten provinces on Suamtera Island with the period 2016-2019. The results of this study indicate that there are changes based on the average calculation of economic growth and IKLH values in several provinces on the island of Sumatra. The results of this study also show that Economic Growth, Forest Area, and Mining Sector have a significant influence on the Environmental Quality Index (IKLH).</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2012 Effectiveness of Village Fund Policies in Supporting Rural Development in Langkat District 2024-05-15T14:28:32+07:00 Zira Andina ziraandinaa@gmail.com Syech Suhaimi syech.suhaimi@usu.ac.id <p>The purpose of this research was to find out and study the Effectiveness of the Village Fund Policy in Supporting Rural Development in Langkat Regency. This type of research is qualitative research. The population and sample of this research are households in the villages of Banyumas, Karang Rejo, and Gemi Beach in Stabat District, totaling 100 people. The data collection technique in this study was by distributing questionnaires. Methods of data analysis using effectiveness test and qualitative descriptive. The returning questionnaires totaled 100 questionnaires. The results of the study show that the level of effectiveness in distributing Village Funds in the villages of Banyumas, Karang Rejo, and Gemi Beach in Stabat District from 2018 to 2022 is 100% in the effective category. , this is due to the minimal amount of the village fund allocation budget. From the village budget, villages have the opportunity to develop the community's economy, through training and marketing community products, developing livestock, community agriculture or plantation businesses, developing tourist areas, establishing BUMDes. With the use of village funds, the village community can improve their economy and increase their income. Implementation of the village fund program in Banyumas, Karang Rejo and Gemi Beach villages in Stabat District has been carried out according to the priority of using village funds in the village development sector, namely for development, development and maintenance.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2013 The Influence of the Phenomenon and Consumptive Behavior of K-POP Fans in Maximizing Business Profits 2024-05-15T14:29:04+07:00 Ibreyna Erghata Reggina Kaban ibreynaerghata@students.usu.ac.id Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p>This study aims to determine how the K-POP Phenomena and K-POP Fans&amp;#39; Consumptive Behavior influence the Maximization of Business Profits in The Sub-Districts of Medan Baru and Medan Sunggal. The type of research used is quantitative. The population in this study is the community of business actors in Medan City, with a total of 75 people. The data for this study were obtained from observations, documentation, and distributing research questionnaires to the respondents. The results showed that the K-POP phenomenon and K-POP Fans&amp;#39; consumptive behavior positively and significantly affected business profits.</p> 2024-02-19T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2014 The Role of Blue Economy in Coastal Area Development 2024-05-14T17:24:25+07:00 Syarifah Anggun Salsabilara syarifahanggun.salsabilara@gmail.com Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p>This study discusses the role of the Blue Economy in developing the coastal regional economy, with a case study in Sabang City. Blue Economy is a sustainable development concept that utilizes marine resources wisely to improve community welfare and preserve marine ecosystem sustainability. This study aims to analyze the optimization and effectiveness of Blue Economy implementation in developing the coastal regional economy. This study employs a quantitative approach, processed through data collection via questionnaires. The results show that Sabang City has significant marine resource potential, yet its utilization still needs to be improved. However, the effective implementation of the Blue Economy in developing the coastal regional economy can increase the local community's economy and preserve marine ecosystem sustainability. Several obstacles were encountered during the implementation, including the need for more understanding and awareness among the community about the importance of preserving marine resources and the low involvement of the government in developing infrastructure and supporting Blue Economy activities in Sabang City. Therefore, more severe and integrated efforts are required to develop the potential of the Blue Economy in Sabang City to enhance the sustainable development of the coastal regional economy.</p> 2024-02-19T00:46:15+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2015 The Effect of Mitraguna Berkah Financing Products and People&#39;s Business Credit on Bank Income 2024-05-14T17:24:25+07:00 Reyziza Luthfi Amar reyzizaluthfi@gmail.com Wahyu Sugeng Imam Soeparno wahyusugeng@usu.ac.id <p>This study is to determine how much influence Mitraguna blessing financing and KUR financing have on bank income as seen from Return on assets (ROA) at Bank Syariah Indonesia KCP Medan Gatot Subroto by using non-performing financing as an intervening variable. This type of research uses a quantitative approach. And by using causality research where causality research examines the causal relationship between variables. This study uses secondary data taken from the financial statements of the company Bank Syariah Indonesia KCP Medan Gatot Subroto which is located on Jln Gatot Subroto No 111 -113. The data used were 17 time series data in monthly form in the 2021-2022 time span processed using SPSS version 20 software. The results showed that financing mitraguna blessing had a significant positive effect on ROA, KUR financing had no positive effect on ROA, KUR financing had no significant<br>effect on ROA, financing mitraguna blessing had no significant effect on NPF, KUR financing had no significant effect on NPF, It can be seen from the existence of a significant influence between NPF on ROA, but the direct effect of financing mitraguna blessing on ROA and financing mitraguna blessing on NPF is not significant, there is a significant influence between NPF on ROA, but the direct effect of KUR financing on ROA and KUR financing on NPF is not significant.</p> 2024-02-19T00:46:54+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2016 Tourism Promotion Strategy Through Smartphone Application Based on Pentahelix Concept to Revitalize Probolinggo Tourism Sector And Regional Economic Recovery 2024-05-14T17:24:25+07:00 M. Dwi Nur Afini muhammadafin_02@student.ub.ac.id Edwin Setiawan edwin29@student.ub.ac.id Qonita qonita.ratna00@student.ub.ac.id <p>Probolinggo is one of the areas in East Java that has various attractive tourist destinations for local and foreign tourists. However, there are still many tourism objects that are not well known to many people, which is also exacerbated by the domino effect of COVID-19. Data from the Department of Youth, Sports, and Tourism for 2023 shows that the number of tourists in Probolinggo Regency is only around 388 thousand people. Even before the pandemic, the number of tourists had reached 1 million people, dominated by local tourists. It seems that this situation has not been optimally addressed by the local government, causing the realization of Regional Original Revenue (PAD) which only reaches IDR 437 million of the targeted IDR 2.6 billion. The only solution offered is the use of social media and local government websites and it is considered that it has not been able to reach more tourists. Therefore, the E-ProGo application is presented as a win-win solution that focuses on presenting information about tourism objects to make it easier for tourists, while at the same time, also promoting the Probolinggo tourism sector. Thus, it can improve the regional economy. The purpose of this idea is to explain the concept, implementation strategies, and benefits of E- ProGo in regional tourism development in Probolinggo. This scientific paper uses a descriptive writing method with qualitative data types in the social field sourced from secondary data by means of literature studies. The data that has been obtained is then processed and analyzed using the design thinking stage. E-ProGo is an application-based promotional medium for tourism potential in Probolinggo with various excellent features that offer popular and not yet popular tour packages in the Probolinggo area. In its implementation, E-ProGo will apply the pentahelix strategy which will be integrated with various stakeholders. E-ProGo also considers targets with SMART (Specific, Measurable, Acceptable, Realistic, and Time-Bound) analysis. Therefore, the realization of E-ProGo is expected to be able to provide multi-aspect benefits in supporting the realization of the 2030 SDGs and National Economic Recovery (PEN) through the development of a strategic and sustainable regional tourism sector.</p> 2024-02-19T00:47:03+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2017 Improving Economic Level Through Optimization of UB Forest Pine Leaf Litter as A Green Aromatheraphy Based on In-Bound Marketing 2024-05-14T17:24:25+07:00 Nala Oktavia nalaoktavia@student.ub.ac.id Qonita qonita.ratna00@student.ub.ac.id Fibrianti Shinta Dewi fshintad@gmail.com <p>Covid-19 is a pandemic that has spread widely, especially in Indonesia, causing various policies that limit people's activities. The restrictions on various community activities have caused a decline in various sectors of life, one of which is the economy. Tawang Agro Village, Malang Regency is one of the areas affected by Covid-19 with a poverty rate of 10.14 percent (BPS, 2021). In fact, this area is located in the University of Brawijaya Educational Forest (UB Forest) area which is rich in local resources, one of which is the abundance of Pinus Merkusii plants. As the dominating plant, pine plants produce 12.56-16.65 tonnes/leaf of litter which is difficult to decompose and inhibits the growth of surrounding plants. PINAROMA is an innovation to improve the skills of the people of Tawang Agro Village, Malang Regency through optimizing UB Forest &amp;#39;s pine litter as Green Aromatherapy. The purpose of writing this work is to help increase the economic level of the community based on local resources to support SDGs 2030. The writing method uses literature study supported by phenomenology and inductive based data processing followed by cross link analysis. The implementation of PINAROMA focuses on empowerment with a Participatory Learning and Action approach with a bottom-up scheme to increase the active role of the community. PINAROMA products will be marketed using Digital Website based on In-Bound Marketing with the aim of increasing consumer reach. The application of the PINAROMA concept to the Tawang Agro Village community can provide benefits from economic, social and ecological aspects and support the achievement of the Sustainable Development Goals, especially in point 8, namely supporting economic growth through increasing productive workforce through optimizing local potential.</p> 2024-02-19T00:51:15+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2020 Youth Employment and MSMEs: Barrier of Asean Youth in The Development of Micro, Small and Medium Enterprises in The Era of Economic Degradation in ASEAN-5 Countries 2024-05-14T17:24:26+07:00 Akmal Budiraharja Akmalbudiraharja@gmail.com Delfania Agustin delfaniaagustin@gmail.com Zhafira Nur Azizah zhafiranurazizahh@gmail.com <p>This research was conducted to determine the effect of youth employment, MSME loan, internet penetration rate, and inflation on the number of MSMEs in 5 ASEAN countries, Indonesia, Malaysia, Philippines, Thailand and Vietnam in 2015-2021. The method used in this study is the fixed effect model (FEM) which was selected based on the results of the Hausman test. The estimation results show that the youth employment variable has a negative effect on the number of MSMEs, the MSME loan variable has a positive effect on the number of MSMEs, and the internet penetration rate and inflation rate variables have no significant effect on the number of MSMEs. This result is supported by previous research which states that there is a positive relationship between MSME credit and the number of MSMEs.</p> 2024-02-19T00:51:38+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2021 The Implementation of Split Payment Method in Digital VAT Collection to Optimize State Revenue amid Global Economic Uncertainty 2024-05-14T17:24:26+07:00 Aqila Bagus Misbahuddin aqilabagusm@gmail.com I Putu Naratama Wira Chandra naratama.wiraa@gmail.com Jonathan Thaddeus Levin jonathan.thaddeus@gmail.com <p>The prolonged conflict between Russia and Ukraine since 2022 had a significant impact on the international market. Russia as a country rich in natural resources has made Russia occupy a strategic position in the international market, such as the world&amp;#39;s third-largest producer and exporter of oil and coal, and the second- largest exporter of natural gas.<br>On the other hand, Ukraine also has a vital role in meeting the needs of the global market. Ukraine ranks first as anexporter of sunflower oil, the second largest exporter of hunting, and the fifth largest exporter of wheat. The two countries are particularly important suppliers for countries in the world. Therefore, the war increased commodity prices, especially world oil due to inflationary pressures and macro supply chain disturbances due to high dependence on oil and gas commodities, especially in the Southeast Asia (ASEAN) region. This has implications for rising prices of goods and services in the Southeast Asia region, including Indonesia. To suppress inflation in Indonesia, the government must be able to maximize the function of the State Budget as a shock absorber from the global recession that is being overstretched. Optimizing the APBN function can be done through tax base extension. The tax base that the government needs to reach in this Digital era is Value Added Tax (VAT) for trade through electronic systems or Digital VAT. Digital VAT application requires an organized and systematic system. The system was created to reduce the potential for mass smuggling transactions which can minimize potential state revenues. In this situation, the<br>Automatic Exchange of Information (AEoI) between ASEAN countries is the right step. The application of AEoI can open up transparency in the circulation of funds and have the maximum impact on the implementation of digital VAT. However, there is potential for fraud and high tax costs considering that the United States (US) as the ruling country of the Digital economy does not implement AEoI. One of the reasons for this fraud to arise is because of the negative connotation of an administrative system that tends to be complicated and not transparent. In this research, the writing method used is desk research with qualitative analysis to improve the application of the split-payment method in dig VAT collection. The results of the analysis show that separate payment methods can reduce fraud and minimize tax costs. This policy has several aspects that can be used as opportunities and challenges to realize the application of the joint payment method for DigitalAT collection</p> 2024-02-19T00:54:06+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2022 The Influence of Social Media Usage, Capital, Creativity, and Number of Employees on The Improvement of Competitive Advantage of Micro Small and Medium Enterprises in North Sumatra 2024-05-14T17:24:26+07:00 Febry Andini Purba febypurba46@gmail.com Joe Juan Kevin Barus juankevin1102002@gmail.com Maryo Valentino Sihotang maryosihotang2@gmail.com <p>Following the current globalization trend, the competition in the free market is getting tougher, coupled with the presence of imported products that suppress the progress of local products, one of which is Micro, Small, and Medium Enterprises (MSMEs). MSMEs have a direct role in the economic growth of Indonesia. Some of them compete by selling similar products or services. Therefore, various ways such as promotion are carried out to maintain the sustainability of these MSMEs. The purpose of this research is to determine the simultaneous effect of social media usage, capital, creativity, and number of employees on the competitive advantage of MSMEs in North Sumatra. This type of research is a quantitative descriptive study. The data collection technique is by using a questionnaire from Google form which will be distributed to MSMEs with a sample size of 50. The research method used is multiple linear regression analysis with the Eviews application software. The results showed that social media usage has a positive and significant effect on competitive advantage; the capital variable does not have a partial effect on competitive advantage; the creativity variable has a positive and significant effect on competitive advantage; and the number of employees variable does not affect competitive advantage.</p> 2024-02-19T00:54:15+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2023 Analysis of Government Policy to Eradicate Imports in Safeguarding the Local Textile Industry in Indonesia 2024-05-14T17:24:26+07:00 Amru Zidan amrusheren@gmail.com Muhammad Agung Pratama Siregar agungsiregar483@gmail.com Ariel Angel Sinaga arielangel1954@gmail.com <p>Importing secondhand clothing is the act of importing previously used clothing from other countries for resale in the local market. Importing secondhand clothing can cause losses to the local textile industry, especially if it is indicated that it does not go through a legal process. This will refer to the problem of illegal imports which will have a detrimental impact on the local industry. A number of businesses in this industry have been forced to close down and reduce production because they are unable to compete with the sale of illegally imported used clothes. In addition, the import of used clothing is also considered unhealthy because it can spread diseases contained in the used clothing. Indonesia also lost potential employment from this impact. The government then banned the import of used clothing based on that. In this study, the policy was analyzed from various aspects, including the social, economic, and environmental impacts associated with the closure of the industry. This analysis was conducted using descriptive qualitative and data collection methods. The results of the analysis show that the closure of the used clothing industry has a significant impact on the economic and social life of the community, especially for workers who depend on the industry. On the other hand, the government's policy to close the industry provides benefits to the local textile industry, namely increasing employment and increasing the competitive potential of local products, because the domestic textile industry will continue to be hit and lose money if the invasion of illegally imported textiles enters the country easily. The analysis also shows that the large amount of imported used textiles is supported by the increasingly widespread trend of second-hand shopping or commonly called thrifting. This culture is one of the factors that undermine the domestic industry. Another factor that makes the imported textile industry increasingly favored by the public is because generally in the market, branded imported used clothes are sold at low prices, making local textile producers increasingly pressured. Therefore, the government wants to encourage, support, and want the domestic industry to rise and strive to suppress the rate and close the illegal imported textile industry. This analysis will answer the impact of thegovernment's policy in closing the imported textile industry and provide solutions to problems related to the domestic textile industry.</p> 2024-02-19T00:55:32+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2024 Marketplace and Market Leasing Application as A Form A Increasing the Digital Economy in Indonesia 2024-05-14T17:24:26+07:00 Melia Agustin Silalahi mellysilalahi3@gmail.com Yunita Oktaviani Hasibuan yunitahasibuan03@gmail.com <p>The agricultural sector has an important role in improving the national economy. The potential of the agricultural sector in Indonesia consists of several sub-sectors including the food crops sub-sector, horticulture sub-sector, plantation sub-sector, livestock sub-sector, forestry sub-sector and agricultural services sub-sector. Problems Agricultural productivity that is not yet optimal affects the quality and quantity of agricultural products. One of the factors affecting the decline in agricultural productivity is the low level of human resources. The solution offered is that the digital economy is important because of the very rapid development of technology, especially the internet and digital devices. The digital economy is a modern economic concept that combines digital technology with business and commerce. Android applications are software for mobile devices that includes an operating system, rapidly evolving across the mobile ecosystem. Information technology is a field that deals with information processing and communication through the use of technology such as computers, computer networks, software, the internet and mobile devices. This application is made to include two systems, namely marketplace and market leasing. Marketplace is a platform or place where sellers and buyers can make buying and selling transactions online. market leasing is a platform or place where sellers and buyers make leasing transactions online.</p> 2024-02-19T00:55:39+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2025 PSMS Apps: Fintech Platform Innovation for The Development of Digital Money Waqf in Realizing National Economic Transformation to Prevent 2023 Economic Recession Through The Integration Ofanatism of Ball Supporters 2024-05-14T17:24:26+07:00 Muhammad Haidar Hafizh haidarhafidz@student.ub.ac.id Qonita qonita.ratna00@student.ub.ac.id Nala Oktavia nalaoktavia@student.ub.ac.id <p>After the end of the pandemic, Indonesia was faced with economic degradation through the threat of a global recessionin 2023. Reflecting on the previous recession during the pandemic, the economic recession at that time succeeded in bringing the Indonesian economy to a minus. Based on data from BPS (Central and Statistics Agency) in the second quarter of 2020, Indonesia's economy was minus 5.32 percent. The many economic problems during the recession due to the pandemic have in fact created the latest problems in the North Sumatra region. It is recorded that the poverty rate in the North Sumatra region reached 8.33% or 1.26 million North Sumatran people classified as poor. On the other hand, this problem also spreads to the MSME sector. Based on data from the Cooperatives and UKM Office of North Sumatra, it was recorded that from 33 districts and cities in North Sumatra, there were 672,000 out of a total of 960,000 MSMEs in North Sumatra and 7,700 out of 11,000 cooperatives that were affected by economic problems. the. So that this problem does not occur again during the current 2023 global recession, one way to be able to deal with the 2023 recession is to restore the MSME sector by strengthening Islamic economic philanthropic products that are<br>integrated with the large number of Muslims and fanatical supporters in North Sumatra from the PSMS Medan club.&nbsp; This study aims to determine the development of digitalization potential, the role and potential of the Islamic economy, and the number of PSMS Medan supporters in strengthening the MSME sector in order to prevent economic problems<br>that will arise due to the 2023 global recession, as well as to explain the concept of PSMS Apps platform innovation in supporting post-pandemic national economic transformation. to support Indonesia Going Forward in 2045. The research results show that the implementation and realization of this innovation is very suitable to be applied to the current 2023 global recession threat, and contributes to the success of the national economic transformation program. The PSMS Apps Platform will have three main features, namely PSMS Experience, PSMS Waqf, PSMS Donation.</p> 2024-02-19T00:55:46+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2028 Analysis of Leading Sectors and Regional Development in Deli Serdang District 2024-05-14T17:24:26+07:00 Alifia Mucharar alifia.mucharar2803@gmail.com Sirojuzilam sirojuzilam@usu.ac.id <p>This study aims to determine the regional leading sector and to determine the development strategy in the Deli Serdang Regency area. The type of research used is descriptive and quantitative. This research uses secondary data in the form of time series data of GRDP at constant prices of Deli Serdang Regency and North Sumatra Province in 2011-2022 using the Location Quotient (LQ) analysis method, Shift Share analysis, Klassen Typology analysis, and SWOT analysis conducted with Microsoft Excel. The results of Location Quotient (LQ) analysis showed 6 (six) leading sectors in Deli Serdang Regency. The results of the Shift Share analysis show 10 (ten) sectors with fast growth, so they have the potential to be developed in spurring the growth of GRDP of Deli Serdang Regency. And the Klassen Typology analysis shows that there are 6 (six) sectors that are categorized as developed and fast-growing sectors in<br>Deli Serdang Regency. The results of the SWOT analysis show that the regional development strategy of Deli Serdang Regency can be carried out by developing the regional leading sector, so there are several alternative strategies produced, namely utilizing the potential of being close to the capital of North Sumatra Province to drive the<br>community's economy, increasing the potential of the leading sector by utilizing government support, optimizing the management of the leading sector to create jobs and partnerships with the private sector, optimizing public services and economic infrastructure, and creating a conducive business climate to encourage the economy to face competition in the era of globalization which is useful for supporting the development of the Deli Serdang Regency region and the development of strategic areas in the context of equitable development in the research area.</p> 2024-02-19T00:56:10+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2034 Strategy Of Management Of Pangambaten Tourism Village And Its Contribution To The Level Of Daily Original Income (Study On The Tourism Office Of Karo Regency) 2024-05-15T13:47:24+07:00 Grace Lorenza Br Ginting gracelorenza1703@gmail.com Murbanto Sinaga murbanto@gmail.com <p>This study aims to determine the factors that encourage and inhibit the development of Pangambaten Tourism Village.<br>The development strategy carried out by the Government of Karo Regency in developing Pangambaten Tourism<br>Village and How big is the contribution of Pangambaten Tourism Village to Karo Regency Regional Original Income.<br>The type of research used is quantitative research. The researcher will describe the situation in the field and propose a<br>development strategy as a recommendation material for the Regional Government. This research uses SWOT analysis.<br>The population in this study is all people who carry out tourism activities in Pangambaten Tourism Village in 2021.<br>The sample in this study uses the incidental random sampling method. To find out the size of the sample to be used in<br>this study, the slovin approach formula was used with a sample of 100 respondents. The results of the study show that<br>in the Grand Strategy Matrix, it can be seen that the position of the development of the tourism sector in Pangambaten<br>Tourism Village is in the Growth Strategy position, namely making optimal use of the strengths and opportunities it<br>has. The diagram shows that the intersection point (1.4; 0.91) is in quadrant I, where this situation can be carried out by<br>taking advantage of strengths and opportunities in order to increase the growth of Pangambaten Tourism Village. The<br>average contribution of Pangambaten Tourism Village to Regional Original Income for 2017-2021 is 0.0080802%. The<br>suggestion in this research is to increase the use of information technology (Social Media) to introduce and promote<br>tourism potentials to the wider community. Increase accessibility to tourist objects and tourist attractions in<br>Pangambaten Tourism Village.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2035 Analysis Of Factors Affecting Unemployment In Indonesia 2024-05-15T13:49:09+07:00 Ikhsan Ansari Ikhsanansari40@gmail.com Inggrita Gusti Sari Nasution inggrita.gusti@usu.ac.id <p>This study aims to determine how much influence the Gross Regional Domestic Product (PDRB), Labor Force<br>Participation Rate (TPAK), education, Provincial Minimum Wage (UMP), inflation, and population have had on<br>unemployment in Indonesia in 2015-2020. The type of research used is descriptive quantitative. The data used is<br>secondary data. This research is a panel data research with a panel data regression analysis method conducted with<br>Eviews 12.0. The results showed that the Gross Regional Domestic Product (PDRB) and inflation had a significant<br>negative effect on unemployment in Indonesia in 2015- 2020, while the education and Provincial Minimum Wage<br>(UMP) variables had a significant positive effect on unemployment in Indonesia in 2015-2020. The Labor Force<br>Participation Rate (TPAK) has a positive but not significant effect on unemployment in Indonesia in 2015-2020. Total<br>population has a negative but not significant effect on unemployment in Indonesia in 2015-2020.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2036 Analysis Of Strategies To Increase Tourist Attraction To The Economy Of North Tapanuli Regency 2024-05-15T13:53:53+07:00 Juanricho Jardind Saragih Juanricho.Js@gmail.com Wahyu Ario Pratomo wahyu@usu.ac.id <p>The purpose of this research done is to analyse and determine the strategy of tourism attraction on economic in North<br>Tapanuli Regency. The research method used by the writer is importance and performance appraisal analysis methods.<br>First step, validity and reliability tests are done. These are done because the data found in the research are prime ones<br>by doing an interview and questioner. The next step, the test done is for importance and performance analysis. The<br>result of the research shows that the data found by spreading the questioner is valid and reliable. The tourism place<br>visited by respondents much is “Salib Kasih” located in Tarutung. After the importance and performance tests have<br>been done, most of the factors in nature, facility infrastructure, social-cultural and attraction variabel factors have<br>shown good performance and it must be maintained. But, factors of human resources, management, supporting facility<br>and environment variables have not been focused yet by the related parties, that it is rated low priority. Meanwhile all<br>respondents posses high expectation of all factors. Therefore, the related parties both private executors and government<br>need to prioritize more to improve things which do not perform well in order that tourist or visitors get under the better<br>impression that can support the economic growth in that Regency.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2038 Analysis Of The Influence Of Umkm With The Existence Of Scale Up Impact On Economic Growth In Binjai City 2024-05-15T13:56:15+07:00 Lilis Arfayani lilisarfayani@gmail.com Haroni Doli Hamoraon haroni.ritonga@usu.ac.id <p>The economic sector in Indonesia is factually partly supported by the micro, small and medium enterprises (MSMEs)<br>sector. Micro, Small and Medium Enterprises (MSMEs) are one of the components of business actors that have a<br>considerable contribution in creating jobs in Indonesia. However, just like the business world, in the midst of the<br>development of the MSME sector, it also has its own obstacles, especially in terms of capital and management aspects,<br>so there is a need for Scale Up on MSMEs. This study aims to determine the influence of the number of MSMEs, labor<br>and production on economic growth in Binjai City. The data used is secondary data with the research method used is a<br>time series data analysis method with a multiple linear regression test using Eviews10 through tests of normality,<br>heteroscedasticity, autocorrelation, multicollinearity and research analysis techniques using Path Analysist tests. The<br>results showed that the variable number of MSMEs had a negative and significant effect, labor had a positive and<br>significant effect and production value had a positive, Local Tax had a positive and insignificant effect on economic<br>growth in Binjai City.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2039 The Potential of Leading Sectors in an Effort to Increase Employment in North Sumatra Province 2024-05-15T13:58:57+07:00 May Sarah Tarigan maysarahtarigan1702@gmail.com Hasan Basri Tarmizi hb.tarmizi@yahoo.com <p>This research basically aims to determine the leading sectors of the regional economy in North Sumatra Province and<br>the potential of the leading sectors in an effort to increase employment in North Sumatra Province which can later be<br>used as information material in planning economic development. The data used in this study is secondary data in the<br>form of time series, namely 2013-2021. The data used comes from of the Central Bureau of Statistics North Sumatra<br>and supported by library data. To find out the leading sectors of North Sumatra Province using quantitative methods,<br>namely location quotient analysis, Shift Share analysis, classen typology analysis. To find out the potential of the<br>leading sector for employment in North Sumatran Province, a quantitative method is used, namely the Ordinary Least<br>Square (OLS) model. While the descriptive method is used with the demometric approach modeled by J. Ledent<br>(1978). The results of this study can be concluded that based on the overlay analysis of the three analytical tools,<br>namely LQ analysis, Shift Share and Klassen Typology, the sectors that meet the combined analysis criteria that have a<br>positive coefficient are the agricultural, forestry and fisheries sectors; Wholesale and retail trade sector, car and<br>motorcycle repair; and the real estate sector. Based on the explanation of the results of the analysis in more depth it is<br>described that the agricultural, forestry and fisheries sectors are the largest contribution in North Sumatra Province<br>with the results of the LQ analysis of 1,96, the commodity sector which has the largest contribution to competitive<br>advantage and as a developed and rapidly growing sector (developed sector). ). Based on this research, it can be seen<br>that the leading sectors that influence the absorption of labor in North Sumatra Province are the real estate sector and<br>the trading sector.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2099 The Role Of Goseh Startup Development on The Population Economy and the Development of Micro, Small and Medium Enterprises in the Culinary Sector in Karo Regency 2024-05-14T17:24:27+07:00 Yunniar Br Haloho yuniarhaloho81@gmail.com Devika Sari devikasari204@gmail.com Eliza Amalia Saragih elizaamaliasaragih96@gmail.com <p>In the current era of digitalization, many innovations have emerged that can facilitate daily life to be more effective and<br>efficient. This development continues and cannot be stopped often over time andhuman needs continue to grow.<br>Especially in 2023, not only Indonesia, but even the world is being overshadowed by an economic crisis. Therefore,<br>innovation and synergy from the government are needed to move the wheels of theeconomy both nationally and<br>globally. The form of synergy between countries is such as ASEAN cooperation in the form of post- pandemic<br>economic recovery and growth, digital economy and sustainable finance. In Karo Regency itself, which is one of the<br>districts in North Sumatra with a good economic level, there is a new innovation in digitalization, namely the Goseh<br>application. Goseh is a transportation service provider application, which consists of servicessuch as food delivery,<br>logistics, payments, and daily necessities. Goseh actively operates in two sub-districts, namely Berastagi District and<br>Kabanjahe District, which are sub-districts that have very good business potential for online food delivery services,<br>because as a sub-district that has the largest number of culinary MSMEs in Karo Regency in 2020 recorded in Karo<br>Regency statistical data. Goseh&amp;#39;s presence was welcomed by the people of Karo Regency, especially for millennials<br>who are used to living online and are certainly useful for MSME players who are used as partners by Goseh. This is in<br>line with Goseh's main goal, which is to assist MSMEs in Karo Regency in marketing their products andhelping<br>consumers in obtaining products, meaning that Goseh is a place for consumers to meet increasingly complex needs.<br>One of the features of Goseh is Goman which means that you have eaten a translation from the regional language karo,<br>this feature provides food pick-up and drop off services from MSME players to consumers who order food through the<br>Goseh application. Therefore, this study aims to explain the role of innovation in the creation of the Goseh application<br>as one of the new start- ups in Karo Regency as an effort to improve the welfare of residents and the development of<br>culinary MSMEs in Karo Regency. With the presence of Goseh as a new innovation in digitalization of transportation<br>services, it is expected to be able to move the wheels of the economy, especially in Karo Regency.</p> 2024-04-05T00:42:56+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2100 Callstrategy : A Tourism Development Strategy for The Development of Micro, Small, and Medium Enterprises in The Lake Toba Region 2024-05-14T17:24:27+07:00 Ara Christin Napitupulu arachrisrin3@gmail.com Angelia Yosefira Manalu angelyosefira@gmail.com <p>This research is based on the determination of the Toba Caldera as a geopark global UNESCO in the 209th session of<br>the UNESCO executive council of UNESCO in 2020. With this statement, governments can develop the geopark Toba<br>Caldera, especially empowerment of micro, small, and medium-sized enterprises, so the Toba regional government to<br>advance the tourism sector to boost tourist visitations at Lake Toba. The purpose of this study is to know how tourism<br>development will affect micro, small and medium-size enterprises so that governments can plan appropriate strategies<br>to develop micro, small and medium-size enterprises in Lake Toba for the future. Research methods used in this study<br>are qualitative approaches with descriptive data that continue by formulating a strategy using impact-effort effort<br>prioritiazion and swot analysis. With the development of geopark Toba Caldera to become a member of the global<br>UNESCO geopark, it will benefit the region that is part of geopark Toba Caldera especially in small, micro and<br>mediumsized enterprises. According to research, using a qualitative approach with this deductive data suggests that the<br>development of the tourism sector already carried out by Toba's field of tourism and culture is far from optimal and far<br>from adequate equipment and infrastructure, access and inadequate infrastructure, less awareness of society&amp;#39;s<br>participation in the preservation and development of the various tourist assets, is not yet optimizing the function and<br>cooperation between tourism agencies. Among the development of the tourism sector are obstacles and barriers to its<br>implementation: society factors, the lack of quality in human resources, limited funding in tourism. However, the<br>development of tourism by the Toba district&amp;#39;s tourism and cultural services has shown that the income generated from<br>the tourist sector is already capable and is more than equal to the development of micro, small and medium-sized<br>enterprises in the Lake Toba region. Among the benefits of this study are self-reliance and competitiveness and<br>increased public welfare through increased income for the Lake Toba region. In addition to these potential benefits<br>would also stimulate many international agencies to come to educate and develop the geopark Toba Caldera region in<br>an effort to promote the development of the Lake Toba region's tourism area</p> 2024-04-05T00:54:00+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2101 Factors Affecting The Rate Of Open Employment In The Province Of North Sumatera 2024-05-14T17:24:27+07:00 Filonia Pila Delviani Br Pandia filoniap@gmail.com Sukardi sukardi.130160@usu.ac.id <p>This study aims to determine how much influence the variables of Population, Economic Growth Rate, and Minimum<br>Wage either partially or simultaneously on the Open Unemployment Rate in North Sumatra Province. The type of<br>research used in this research is descriptive quantitative. The data used in this study are secondary data for the period<br>2015 to 2021. The data is taken from the Central Bureau of Statistics of North Sumatra Province. The analysis method<br>used in this research is the classical assumption test and multiple linear regression analysis. The results showed that<br>partially the Total Population had a positive and significant effect on the Open Unemployment Rate. The Economic<br>Growth variable has a significant and negative effect on the Open Unemployment Rate. The Minimum Wage variable<br>has a negative and significant effect on the Open Unemployment Rate. And simultaneously the independent variables<br>of Population, Economic Growth, and Minimum Wage have a significant effect simultaneously on the Open<br>Unemployment Rate.</p> 2024-04-05T01:00:19+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2102 The Impact of the Fuel Price Increasing on the Rising Prices of Nine Basic Materials in Padangsidempuan 2024-05-14T17:24:27+07:00 Wika Hamid Siregar wikahamidasiregar@gmail.com Irsad irsad@usu.ac.id <p>The purpose of this study is to determine the extent of the influence or impact of the fuel increase on the increase in the<br>price of basic food prices in the market, especially in Padangsidempuan City. As well as to determine the extent to<br>which the increase in fuel has an impact on consumer demand for basic necessities and its effect on the income of<br>traders. This research uses quantitative descriptive analysis method. The population in this study were basic food<br>traders registered in Padangsidempuan City with the category of traders selling in 6 markets, namely Sanggumpal<br>Bonang Market, Pajak Batu, Dalihan Natolu, Saroha Padangmatinggi, Tangsi Manungga and Lubuk Raya Market.<br>Sampling in this study used the Slovin formula and obtained 100 respondents. The type of data used in this study is<br>promer data with interview and questionnaire data collection techniques. The results of this study indicate that the<br>independent variable (fuel price) affects the dependent variable (price of groceries, demand and income of traders). The<br>results of the hypothesis show that there are differences in the price of basic commodities, before and after the fuel<br>increase. There is a difference in demand for basic necessities before and after the fuel increase and finally there is a<br>difference in the income of basic food traders before and after the increase in fuel prices.</p> 2024-04-05T01:05:59+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) https://talentaconfseries.usu.ac.id/lwsa/article/view/2103 Analysis of the Impact of the Family Hope Program (PKH) on The Income Level of the Poor in Silima Pungga Pungga District, Dairi Regency 2024-05-14T17:24:27+07:00 Suyanti A. Nainggolan suyantinainggolan2001@gmail.com Sukardi sukardi.130160@usu.ac.id <p>This study aims to determine how the income level of poor people receiving the Family Hope Program (PKH) in<br>Silima Pungga Pungga District, Dairi Regency. This type of research is descriptive with a qualitative approach. At the<br>initial stage, validity and reliability testing was carried out. This is done because the data obtained in this study is<br>primary data through interviews, observations and filling out questionnaires. The population used in this study were all<br>PKH beneficiaries in SilimaPungga-Pungga District, Dairi Regency as many as 856 KPM PKH. Sampling using<br>purposive sampling technique, with an estimated error rate of 10%, and determining the number of samples using the<br>slovin formula so that the number of samples obtained was 89 KPM PKH respondents. The results showed that there<br>were real differences before and after the implementation of the Family Hope Program in SilimaPungga-Pungga<br>District. The implementation of the Family Hope Program has a positive impact, namely changes to the income level of<br>the poor.</p> 2024-04-05T01:22:09+07:00 Copyright (c) 2024 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)