Digital Transformation of MSMEs in North Sumatra: Building an E-Commerce Platform to Enhance Competitiveness and Market Reach
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| Issue | Vol 9 No 1 (2026): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) | |
| Section | Articles | |
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Copyright (c) 2026 Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)  This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
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| DOI: | https://doi.org/10.32734/lwsa.v9i1.2769 | |
| Keywords: | Digital Transformation MSMEs E-Commerce North Sumatra LokaMart | |
| Published | 2026-03-09 |
Abstract
Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to Indonesia's economy but still face numerous challenges in adopting digital technologies, particularly in North Sumatra. These include low digital literacy, limited access to technology, and lack of tailored platforms. This paper introduces "LokaMart", a local e-commerce platform designed to empower MSMEs in North Sumatra through a community-based ecosystem. Using a descriptive qualitative method and user-centered design, this research outlines the planning and prototyping of LokaMart, evaluates its features such as real-time tracking and user-friendly interface, and discusses its potential in increasing digital inclusion and competitiveness. The findings reveal that platforms like LokaMart are essential in building a more inclusive, competitive, and sustainable digital economy for local MSMEs.
