Green Economy Implementation in Medan: Policy Analysis and Challenges Towards Sustainable Development

Abstract

The implementation of green economy in Medan City is part of the effort to realize sustainable development, especially as the economic center of North Sumatra. However, the city faces challenges in managing natural resources efficiently and environmentally friendly. This study aims to assess the impact of green economy implementation on environmental and economic aspects, and identify the challenges faced. Using a qualitative approach with secondary data, this study found that the implementation of the green economy has brought positive impacts such as energy efficiency, waste management, and increased environmental awareness. However, challenges such as the absence of incentive regulations for businesses and the limited adoption of green technology in the industrial sector remain. Implementation that has not been integrated across all sectors also hinders the achievement of sustainable development. Therefore, collaboration between the government, private sector, and the community needs to be improved to formulate more effective and integrated policies. Human resource capacity building and public education on green economy are also important to strengthen policy implementation. Overall, despite the barriers, the green economy in Medan has great potential to drive sustainable growth if supported by all relevant parties.