Aroma Guard: A Sustainable, Locally-Rooted Innovation for Perfume Longevity in Indonesia

Abstract

Indonesia's tropical climate poses significant challenges for the cosmetics industry, especially when it comes to perfumes. The high temperatures and humidity in the region accelerate the evaporation of fragrance molecules, leading to a quick fading of scents and the need for frequent reapplications, particularly among active individuals such as university students, field workers, and young consumers. While many cosmetics available in Indonesia are formulated for subtropical climates, they often fail to meet the needs of tropical skin, creating a gap in the market, especially with the growing demand for sustainable and natural products. To address this, a team of students from Universitas Al Azhar Medan developed Aroma Guard, a product designed to extend the longevity of perfumes on tropical skin. Aroma Guard is a skin moisturizer in the form of an occlusive cream, featuring local ingredients like beeswax, shea butter, aloe vera, and essential oils such as lemongrass and ylang-ylang. Beeswax forms a protective layer on the skin, slowing the evaporation of fragrance, shea butter acts as a moisturizer, enhances scent longevity, and soothes the skin, while aloe vera provides hydration and soothing benefits, and the essential oils contribute both scent and therapeutic properties. Developed using a Minimum Viable Product (MVP) approach, the product underwent rapid prototyping and incorporated consumer feedback. Early tests indicated strong approval from Gen Z and millennial consumers, particularly due to its eco-friendliness and local identity. Additionally, Aroma Guard supports the Sustainable Development Goals (SDGs) by promoting local economic growth, fostering innovation, and ensuring sustainable production. In catering to the specific needs of tropical climates, Aroma Guard offers a functional, locally-sourced solution within the cosmetics market and exemplifies how student-led innovations can contribute to both local economic growth and global sustainability in the beauty industry