Analysis of Socio-Economic Factors Affecting Cigarette Consumption in Deli Serdang Regency

Abstract

This study aims to analyze the influence of socio-economic factors namely income, cigarette price, education level, and employment status on cigarette consumption in Deli Serdang Regency. The issue is important to study because high cigarette consumption affects household welfare and public health. This research uses a descriptive quantitative approach and binary logistic regression analysis. Data were collected using questionnaires distributed to 100 smoker respondents in three most populated sub-districts: Percut Sei Tuan, Tanjung Morawa, and Sunggal. The sampling technique used was snowball sampling. The results show that income significantly affects cigarette consumption in the middle-income group, but not in the high-income group. Cigarette price has a significant and positive influence on the likelihood of becoming a heavy smoker. Education level shows a negative relationship with cigarette consumption but is not statistically significant. Employment status also does not have a significant effect, although formal workers are more likely to become heavy smokers than informal ones. These findings indicate that price policies alone are not effective in reducing cigarette consumption among heavy smokers. Therefore, a more comprehensive policy approach is needed, including public education and socio-economic-based interventions.