Social Factors in Career Choices of Accounting Students in the Public Accounting Field

Abstract

The importance of a person's career is growing in society as a result of the increasingly modern and progressive times. A person's social standing in the eyes of society might rise in proportion to the quality of their career. One of the occupations with strong prospects nowadays is public accounting. The purpose of this study was to examine the influence of social factors on the career choices of public accounting students. There are 1,595 students enrolled in accounting programs at Batam City University. The Slovin formula was utilized to obtain a sample of one hundred accounting students. Because they have already received instruction in public accounting, the students chosen for this subject are at least in their fifth semester. Respondents will receive a questionnaire via Google Forms, which will be used to gather data. SPSS software will then be used to process the data and measure it using a Likert scale. The validity and reliability tests, multiple regression analysis, descriptive statistical analysis, the traditional assumption tests (normality, multicollinearity, and heteroscedasticity), and hypothesis testing are all used in this study (F-test, t-test). The study's findings demonstrate that, in part, the work environment and monetary incentives have a favorable and noteworthy influence on accounting students' desire to become public accountants. Social values, on the other hand, significantly hinder accounting students' desire to pursue careers as public accountants. The work environment, social ideals, and financial incentives all have a big impact on students' enthusiasm in becoming public accountants.