Determinants Of Income Of Grocery Stores In Deli Tua Sub-District Deli Serdang District North Sumatera

Abstract

The background of this research problem is the income of grocery stores in the Deli Tua sub-district. It is known that managing grocery stores is one of the main livelihoods of the local community. The obstacle experienced by grocery stores is the development that is increasingly rapid but not matched by their ability to compete with other grocery stores. However, it is not matched by its ability to compete with other businesses. Therefore, to maintain the existence of its business continuity, grocery stores should have innovations in increasing revenue. The population in this study were grocery store owners in the old Deli sub-district of Deli Serdang Regency. The number of samples in this study were 76 respondents with sampling techniques using purposive sampling. Data collection using a questionnaire given directly to grocery store owners. The results of this study indicate that product variety, product selling price, and business location simultaneously have a significant effect on saving money. Simultaneously have a significant effect on grocery store income. Partially, product variations have a significant effect to grocery store income, product selling prices have an effect and are significant to grocery stores but business location has no effect and is not significant to grocery store income.