Optimizing Cultural Tourism Potential through Sustainable Development : A Holistic Approach in Exploring Gundala-Gundala Tradition in Desa Dokan Sumatera Utara Indonesia

Abstract

This research raises an important goal to optimize the potential of cultural tourism in Dokan Village by exploring in depth the Gundala-Gundala tradition as one of the main attractions. In order to achieve this goal, this research includes three main pillars: first, understanding the existence and cultural heritage that is the identity of Dokan Village; second, maintaining a balance between tourism activities and the sustainability of the environment; and third, applying the principles of sustainable development in the context of local tourism. A number of previous studies have proven that tourism development based on community participation can provide various benefits, such as economic and social empowerment, environmental conservation, and protection and promotion of local culture. Therefore, this study aims to present a holistic view of efforts to achieve sustainable tourism in the midst of changing times. In addition to discussing cultural and natural aspects, this paper also reviews technological innovations in the form of digital applications specifically designed to support the tourist experience. This application has several important functions, including providing complete information about the accommodation available around tourist attractions, connecting Small and Medium Enterprises (SMEs) with the tourism industry to improve the local economy, and providing a comprehensive overview of village life, cultural wealth, and surrounding attractions. Through a discussion of the potential benefits offered by this application for visitors and the local community, this research hopes to make a significant contribution in the development of tourism in Sumatra, especially in Dokan Village. Thus, it is expected that tourism can be a driving force for sustainable economic growth and provide a sustainable positive impact on local communities capital.