The Role of The Millennial Generation in Improving The Tourism Sector Economy in a Sustainable Manner

Abstract

Youth collaboration in the ASEAN region is an important key in realizing a sustainable economy towards the tourism sector. Youth as agents of change have a strategic role in driving sustainable and development-oriented initiatives. This paper reviews how collaboration among youth in the ASEAN region can be a key driver in improving the tourism sector in a sustainable manner. First of all, collaboration among ASEAN youth plays an important role in addressing common challenges faced by member countries. With the exchange of experiences and knowledge between youth from different countries, creative solutions can be generated to strengthen tourism infrastructure, address climate change, and promote environmental sustainability. In addition, through collaboration, ASEAN youth can build strong networks in the tourism sector. This makes it possible for youth from different countries to support each other in developing sustainable tourism projects, including the development of tourist villages, training for local tourism actors, and promotion of responsible tourism. Collaboration also facilitates the exchange of cultures and traditions among ASEAN youth, which in turn can enhance the attractiveness of tourism in the region. By promoting cultural diversity and local heritage, youth can create unique and meaningful tourism experiences for travelers. Not only that, collaboration among youth can also play an important role in increasing the involvement of local communities in the tourism industry. Through participatory programs involving youth and local communities, awareness of the importance of sustainable tourism can be raised, while the economic benefits generated from tourism can be equitably disseminated. Finally, ASEAN youth collaboration can strengthen cultural diplomacy and regional cooperation in the tourism sector. Through student exchanges, arts and cultural festivals, and joint tourism projects, youth can strengthen the bonds between nations and promote peace and cross-cultural understanding in the ASEAN region. Thus, ASEAN youth collaboration has great potential in realizing a sustainable economy towards responsible and highly competitive tourism. A strong commitment from governments, non-governmental organizations and the private sector is needed to support and facilitate this collaboration to achieve the common goal of sustainable tourism in the ASEAN region.