Asean Youth: Moving Digital Tourism Towards A Sustainable Green Economy Through Storytelling Strategy

Abstract

“ASEAN Youth Collaboration: Promoting Digital Tourism towards a Sustainable Green Economy through a Storytelling Strategy” highlights the role of ASEAN youth in promoting sustainable tourism through digital platforms. By creating engaging and educational content such as videos, photos, and articles, young people can raise awareness about environmentally friendly tourism practices. Storytelling strategies play a pivotal role in delivering messages about sustainability, environmental protection, renewable energy, and social responsibility, inspiring greater public awareness and action. Cross-border cooperation among ASEAN youth facilitates the exchange of experiences, knowledge, and innovative ideas, enhancing the tourism industry sustainably. Support from governments, NGOs, and the private sector is critical in providing infrastructure and resources for developing sustainable digital tourism. By analyzing effective storytelling approaches, ASEAN youth can lead initiatives that promote green economic growth while preserving the region's natural and cultural heritage. The paper concludes that ASEAN youth collaboration, supported by all stakeholders, is vital to achieving competitive and sustainable tourism at both regional and global levels. Through storytelling and digital tourism promotion, the younger generation can become agents of change, encouraging environmental protection and fostering sustainable development in the ASEAN region.