Omotenashi at the Japanese Non-Profit Organization for Indonesian Children with Special Needs
| Authors | ||
| Issue | Vol 7 No 3 (2024): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) | |
| Section | Articles | |
| Section |
Copyright (c) 2024 Talenta Conference Series  This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. |
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| Galley | ||
| DOI: | https://doi.org/10.32734/lwsa.v7i3.2106 | |
| Keywords: | Omotenashi service non-profit organization | |
| Published | 2024-04-19 |
Abstract
Omotenashi is a concept of hospitality in receiving guests or tourists that has been applied for generations and is one of Japan's cultural traditions. Omotenashi is generally used in industries directly related to services, such as tourism, hospitality, shop services, etc. This raises the question of whether omotenashi is also applied to non-profit agencies operating in the social sector. One of the non-profit agencies collaborating between Japan and Indonesia is a Japanese non-profit agency based in Jakarta that provides wheelchair services for disabled children. This research examines omotenashi as applied to a Japanese non-profit agency that provides wheelchairs for disabled children in Indonesia. The research method used in this research is a qualitative descriptive research method. The data in this research are the result of observations and interviews. The omotenashi concept used in this research is the omotenashi concept from Kamoun (2014). From the results of this research, it was found that four elements of omotenashi were applied, namely personalization, host/guest relationship, comfort, and hospitableness. Personalization that was found was in the form of providing wheelchairs that suit the needs of children with disabilities, elements of the host/guest relationship that were found in the form of holding meetings every six months between hosts and guests to discuss the condition of wheelchairs for children with disabilities who received assistance, elements of comfort What was found was that the wheelchair provided prioritized the comfort factor by adapting to the condition of the child with a disability, while the aspect of hospitableness that was found was in the form of services that were immediately provided when the aid recipient had problems with the wheelchair being used. This research concludes that omotenashi is not only applied to the franchise industry but also to non-profit agencies in the social sector.
