The Role Of Goseh Startup Development on The Population Economy and the Development of Micro, Small and Medium Enterprises in the Culinary Sector in Karo Regency

Abstract

In the current era of digitalization, many innovations have emerged that can facilitate daily life to be more effective and
efficient. This development continues and cannot be stopped often over time andhuman needs continue to grow.
Especially in 2023, not only Indonesia, but even the world is being overshadowed by an economic crisis. Therefore,
innovation and synergy from the government are needed to move the wheels of theeconomy both nationally and
globally. The form of synergy between countries is such as ASEAN cooperation in the form of post- pandemic
economic recovery and growth, digital economy and sustainable finance. In Karo Regency itself, which is one of the
districts in North Sumatra with a good economic level, there is a new innovation in digitalization, namely the Goseh
application. Goseh is a transportation service provider application, which consists of servicessuch as food delivery,
logistics, payments, and daily necessities. Goseh actively operates in two sub-districts, namely Berastagi District and
Kabanjahe District, which are sub-districts that have very good business potential for online food delivery services,
because as a sub-district that has the largest number of culinary MSMEs in Karo Regency in 2020 recorded in Karo
Regency statistical data. Goseh's presence was welcomed by the people of Karo Regency, especially for millennials
who are used to living online and are certainly useful for MSME players who are used as partners by Goseh. This is in
line with Goseh's main goal, which is to assist MSMEs in Karo Regency in marketing their products andhelping
consumers in obtaining products, meaning that Goseh is a place for consumers to meet increasingly complex needs.
One of the features of Goseh is Goman which means that you have eaten a translation from the regional language karo,
this feature provides food pick-up and drop off services from MSME players to consumers who order food through the
Goseh application. Therefore, this study aims to explain the role of innovation in the creation of the Goseh application
as one of the new start- ups in Karo Regency as an effort to improve the welfare of residents and the development of
culinary MSMEs in Karo Regency. With the presence of Goseh as a new innovation in digitalization of transportation
services, it is expected to be able to move the wheels of the economy, especially in Karo Regency.