Innovation in Developing Local Wisdom through Analysis of Diagnostic Components of the Meaning of Greetings in Bengkulu Malay

Abstract

Greetings are words that can be used to greet, admonish, and mention the second person or the person being spoken to Local wisdom innovation in Bengkulu Malay greetings was carried out through a diagnostic component analysis of the meaning of Bengkulu Malay greetings based on Pateda's meaning component analysis procedure. The purpose of this research is to describe the meaning of the greeting used by the Bengkulu Malay Community in the Long Coastal Area, Bengkulu City. The method in this research used descriptive with a qualitative and using componential analysis techniques. The data were obtained through interview and questionnaires. The results of the research showed that there were differences in the meaning of each greetings used with, situation, age, gender, relatives and non-relatives as well as familiar and not familiar. It can be concluded that the innovation found in this research is an innovation in analyzing the components of the meaning of greeting words in Bengkulu Malay greetings using Pateda's model which is updated and equipped with components in the form of situations, gender differences, age of the person greeted, Married or single, Relatives or not relatives, as well as familiar or not familiar.