Improving Economic Level Through Optimization of UB Forest Pine Leaf Litter as A Green Aromatheraphy Based on In-Bound Marketing

Abstract

Covid-19 is a pandemic that has spread widely, especially in Indonesia, causing various policies that limit people's activities. The restrictions on various community activities have caused a decline in various sectors of life, one of which is the economy. Tawang Agro Village, Malang Regency is one of the areas affected by Covid-19 with a poverty rate of 10.14 percent (BPS, 2021). In fact, this area is located in the University of Brawijaya Educational Forest (UB Forest) area which is rich in local resources, one of which is the abundance of Pinus Merkusii plants. As the dominating plant, pine plants produce 12.56-16.65 tonnes/leaf of litter which is difficult to decompose and inhibits the growth of surrounding plants. PINAROMA is an innovation to improve the skills of the people of Tawang Agro Village, Malang Regency through optimizing UB Forest 's pine litter as Green Aromatherapy. The purpose of writing this work is to help increase the economic level of the community based on local resources to support SDGs 2030. The writing method uses literature study supported by phenomenology and inductive based data processing followed by cross link analysis. The implementation of PINAROMA focuses on empowerment with a Participatory Learning and Action approach with a bottom-up scheme to increase the active role of the community. PINAROMA products will be marketed using Digital Website based on In-Bound Marketing with the aim of increasing consumer reach. The application of the PINAROMA concept to the Tawang Agro Village community can provide benefits from economic, social and ecological aspects and support the achievement of the Sustainable Development Goals, especially in point 8, namely supporting economic growth through increasing productive workforce through optimizing local potential.