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Analysis the Influence of Market Knowledge, Model, Risk Preferences and Motivation on Financial Investment Interest

Authors
  • Dzaki Satia Sinaga Universitas Sumatera Utara
  • Wahyu Sugeng Imam Soeparno Universitas Sumatera Utara
Issue       Vol 7 No 1 (2024): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)
Section       Articles
DOI: https://doi.org/10.32734/lwsa.v7i1.1964
Keywords: Investment Knowledge Risk Preference Interest Financial Investment
Published 2024-01-31

Abstract

This study aims to determine the effect of Capital Market Knowledge, Risk Preference, and Motivation on Interest in financial investment in students at the University of North Sumatra. The research method used is quantitative methods and data collection techniques using survey methods with questionnaires. The sampling technique in this study used nonprobability sampling with a snowball sampling approach using 50 respondents as a sample from the study. This test was carried out using the SmartPLS version 4 program. The results showed that the Capital Market Knowledge, Risk Preference and Motivation variables each had a positive and significant effect on the interest in financial investment in students at the University of North Sumatra.