Semiotics Analysis of Music Video “High Low” by The Unlikely Candidates Using Ferdinand de Saussure’s Semiotic Theory
|Vol 6 No 3 (2023): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)
Copyright (c) 2023 Talenta Conference Series
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
|Semiotic Music Video Ferdinand de Saussure
This research has found the semiotic meaning of the video music “High Low” by The Unlikely Candidates within the music itself. This study used the theory by Ferdinand De Saussure as the base for the analysis. According to Saussure, a sign contains two major components: signifier and signified. Using the theory by Ferdinand De Saussure, we have analyzed the meaning of the video music “High Low”. The purpose of this study is to found out how music video and semiotic are interconnected. In the end of this paper, the researchers find out that “High Low” music video contain many semiotics aspects, from lighting and color, to the personalization of feelings.