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Semiotics Analysis of Music Video “High Low” by The Unlikely Candidates Using Ferdinand de Saussure’s Semiotic Theory

Authors
  • M. Zulkarnain Effendi Sembiring University of North Sumatra, Faculty of Cultural Studies, Jalan Dr. T. Mansur No.9, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222, Indonesia
  • Fitra Ramadan University of North Sumatra, Faculty of Cultural Studies, Jalan Dr. T. Mansur No.9, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222, Indonesia
  • Fernaldi Aulia University of North Sumatra, Faculty of Cultural Studies, Jalan Dr. T. Mansur No.9, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222, Indonesia
  • Nurul Hasanah University of North Sumatra, Faculty of Cultural Studies, Jalan Dr. T. Mansur No.9, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222, Indonesia
  • Felix Baeha University of North Sumatra, Faculty of Cultural Studies, Jalan Dr. T. Mansur No.9, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222, Indonesia
Issue       Vol 6 No 3 (2023): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA)
Section       Articles
Section      

Copyright (c) 2023 Talenta Conference Series

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Galley      
DOI: https://doi.org/10.32734/lwsa.v6i3.1769
Keywords: Semiotic Music Video Ferdinand de Saussure
Published 2023-07-31

Abstract

This research has found the semiotic meaning of the video music “High Low” by The Unlikely Candidates within the music itself. This study used the theory by Ferdinand De Saussure as the base for the analysis. According to Saussure, a sign contains two major components: signifier and signified. Using the theory by Ferdinand De Saussure, we have analyzed the meaning of the video music “High Low”. The purpose of this study is to found out how music video and semiotic are interconnected.  In the end of this paper, the researchers find out that “High Low” music video contain many semiotics aspects, from lighting and color, to the personalization of feelings.