Linguistic Landscape of Japanese Culinary in Medan

Abstract

In Medan, there are many culinary businesses with the theme of Japanese culture. Numerous symbols and linguistic units serve as cultural markers in Japanese society. This study seeks to identify the language variants that occur and to determine what will be constructed from the predominant language variants. This study examines the linguistic landscape using a qualitative approach and sociolinguistic analysis. The data provides a visual representation of the linguistic landscape of a culinary business in Medan, Indonesia, that focuses on Japanese culture. The findings of this study indicate that the Japanese linguistic landscape employed by culinary businesses in the city of Medan varies across monolingual, bilingual, and multilingual languages, namely Bahasa Indonesia, Japanese, and English. The predominance of Japanese and English indicates that the Japanese culinary business in Medan is aimed at Indonesians who are familiar with or interested in Japanese culture. Japanese and English predominate, indicating that Medan's culinary business caters to Indonesians who are familiar with or interested in Japanese culture.