The Effectiveness of Social Media As A Promotional Medium Of The University Of Sumatera Utara (USU) Library

Abstract

This study aimed to determine how effective social media is as a promotion for the University of Sumatera Utara (USU) library. Analyzed the problem with a descriptive qualitative method, and collected the data through observation, interviews, and library research. The writers interviewed three informants from the USU library. The results showed that the promotion conducted by the USU library is running well and effectively, proven by several promotions posted on social media. Promotion is also done by maximizing social media, such as Instagram, Facebook, and Tiktok. The promotions carried out by this library are very diverse, including the promotion of training activities, such as scientific writing training, promotion of meeting room service facilities, online borrowing facilities, to journal access facilities for the academic community. It can get feedback or suggestions for its activities or promotions through social media. The information available through promotions on social media is a bridge for the USU academic community, especially students, to visit the USU library website and study in more depth the existing facilities. Promotional content is displayed through images and videos, highlighting information with an attractive visual appearance.