Faktor-Faktor yang Mempengaruhi Permintaan Jasa Transportasi Konvensional di Belawan Kota Medan
Factors Affecting The Demand for Conventional Transportation Services in Belawan, Medan City
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| Issue | Vol 6 No 1 (2023): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) | |
| Section | Articles | |
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Copyright (c) 2023 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA)  This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |
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| DOI: | https://doi.org/10.32734/lwsa.v6i1.1721 | |
| Keywords: | Harga/Tarif Angkutan Jumlah Pendapatan Masyarakat Selera Masyarakat Transportasi Online Permintaan Jasa Transportasi Konvensional Transportation Prices/Tariffs Total Public Income Public Tastes Online Transportation Demand for Conventional Transportation Services | |
| Published | 2023-01-15 |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh harga/tarif angkutan, jumlah pendapatan masyarakat selera masyarakat, dan transportasi online terhadap permintaan jasa tranportasi konvensional di Belawan. Metode yang dilakukan dalam penelitian ini adalah metode deskriptif kuantitatif, teknik pengambilan sampel menggunakan random sampling yang terdiri dari 100 responden yang merupakan masyarakat di Belawan. Hasil penelitian menunjukkan bahwa secara simultan harga/tarif angkutan, jumlah pendapatan masyarakat, selera masyarakat dan transportasi online berpengaruh signifikan terhadap permintaan jasa transportasi konvensional di Belawan dengan diperoleh hasil F hitung > F tabel (27,663 > 2,76), dan ketika dianalisis secara parsial harga/tarif angkutan, jumlah pendapatan masyarakat, selera masyarakat dan transportasi online berpengaruh positif signifikan terhadap permintaan jasa transportasi konvensional di Belawan. Hal ini menunjukan bahwa variabel harga/tarif angkutan, jumlah pendapatan masyarakat, selera masyarakat dan transportasi online diperoleh sebesar 53,8% terhadap terhadap permintaan jasa transportasi konvensional.
This study aims to determine the effect of transportation prices/tariffs, the amount of people's income, people's tastes, and online transportation on the demand for conventional transportation services in Belawan. The method used in this research is a quantitative descriptive method, the sampling technique uses random sampling consisting of 100 respondents who are residents of Belawan. The results of the study show that simultaneously the price/fare of transportation, the amount of public income, people's tastes and online transportation have a significant effect on the demand for conventional transportation services in Belawan with the results obtained F count > F table (27.663 > 2.76), and when analyzed partially transportation prices/tariffs, total public income, public tastes and online transportation have a significant positive effect on the demand for conventional transportation services in Belawan. This shows that the variable price/fare for transportation, total public income, public tastes and online transportation are obtained by 53.8% of the demand for conventional transportation services.
