Analisis Strategi Pengembangan Obyek Wisata Pemandian Air Panas di Desa Semangat Gunung
Analisis Strategi Pengembangan Obyek Wisata Pemandian Air Panas di Desa Semangat Gunung
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| Issue | Vol 6 No 1 (2023): Talenta Conference Series: Local Wisdom, Social, and Arts (LWSA) | |
| Section | Articles | |
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Copyright (c) 2023 Talenta Conference Series: Local Wisdom, Social and Arts (LWSA)  This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |
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| DOI: | https://doi.org/10.32734/lwsa.v6i1.1696 | |
| Keywords: | Obyek Wisata Pemandian Air Panas Analisis SWOT Desa Semangat Gunung Tourist Attractions Hot Springs SWOT Analysis Spirit Mountain Village | |
| Published | 2023-01-15 |
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh obyek wisata pemandian air panas di Desa Semangat Gunung terhadap sosial ekonomi masyarakat Desa Semangat Gunung. Penelitian ini dilakukan di Desa Semangat Gunung, Kecamatan Merdeka sejak Agustus 2018 dengan metode penelitian secara primer yaitu memberikan kuesioner. Sampel penlitian berjumlah 30. Penelitian ini menggunakan analisis SWOT yaitu singkatan dari strength (kekuatan), weakness (kelemahan), opportunity (peluang), dan threat (tantangan). Analisis ini mengidentifikasi faktor internal dalam pengembangan obyek wisata Pemandian Air Panas di Desa Semangat Gunung itu sendiri, dan faktor eksternal yang muncul dari luar Desa Semangat Gunung. Berdasarkan dari hasil analisis SWOT kualitatif dan kuantitatif terhadap faktor internal dan eksternal, obyek wisata pemandian air panas di Desa Semangat Gunung berpengaruh positif terhadap sosial ekonomi masyarakat Desa Semangat Gunung.
This study aims to determine the effect of hot spring tourism objects in the Spirit of the Mountain Village on the socio-economic conditions of the people of the Spirit of the Mountain Village. This research was conducted in Spirit Gunung Village, Merdeka District since August 2018 with the primary research method, namely giving a questionnaire. There were 30 research samples. This study used SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This analysis identifies the internal factors in the development of the Hot Springs tourism object in Spirit Gunung Village itself, and external factors that arise from outside the Spirit Mountain Village. Based on the results of the qualitative and quantitative SWOT analysis of internal and external factors, the hot spring tourism object in Spirit Gunung Village has a positive effect on the socio-economic conditions of the Spirit of Mountain Village community.
