Eco-Friendly Tourism to Improve Lake Toba Internasional Tourism

Abstract

The Ministry of Tourism and Creative Economy is shifting its focus from simply increasing tourist numbers to promoting sustainable tourism in Indonesia. Sustainable tourism aims for long-term positive impacts on the environment, society, culture, and economy, benefiting both local communities and tourists. This concept is not new in Indonesia, with destinations like Baluran National Park and Ujung Kulon National Park showcasing sustainable tourism practices.  In North Sumatra, Lake Toba exemplifies sustainable tourism. As the world’s largest volcanic lake, it offers breathtaking views of green mountains and rich cultural experiences from local communities. However, environmental pollution from waste—both organic and non-organic—generated by residents and visitors has affected its water quality.  This research aims to develop an eco-friendly economic model to support sustainable tourism at Lake Toba. A quantitative approach using questionnaire data is employed to analyze strategies that balance environmental conservation and economic growth. The study seeks to enhance the sustainability of Lake Toba by addressing pollution challenges and fostering practices that protect its natural and cultural heritage.