The Influence of the Phenomenon and Consumptive Behavior of K-POP Fans in Maximizing Business Profits

Abstract

This study aims to determine how the K-POP Phenomena and K-POP Fans' Consumptive Behavior influence the Maximization of Business Profits in The Sub-Districts of Medan Baru and Medan Sunggal. The type of research used is quantitative. The population in this study is the community of business actors in Medan City, with a total of 75 people. The data for this study were obtained from observations, documentation, and distributing research questionnaires to the respondents. The results showed that the K-POP phenomenon and K-POP Fans' consumptive behavior positively and significantly affected business profits.