Pasar Tradisional: Pilar Peradaban Yang Arif, Berbudaya Dan Kreatif Bagi Seluruh Generasi:

Traditional Markets: Arif, Cultured And Creative Civilization Pillars For All Generations

Abstract

Keberadaan pasar tradisional dalam kearifan budaya masyarakat Indonesia yang heterogen bukan hanya sebagai tempat jual beli, tetapi lebih dari itu, pasar tradisional merupakan wadah konsepsi kehidupan dan interaksi sosial budaya yang terjalin. ada nilai-nilai luhur dan kearifan lokal yang berkembang di pasar tradisional. tetapi di zaman modern banyak budaya tergeser oleh perkembangan dan arus modernisasi. salah satunya adalah budaya interaksi dan komunikasi dalam perdagangan. ketimpangan sosial jika berbicara tentang kepentingan pasar tradisional itu sendiri. Umumnya pasar tradisional hanya diminati oleh kalangan menengah ke bawah. Dengan segala stigma negatif kini budaya perdagangan di pasar tradisional kini mulai kehilangan pamornya sebagai tumpuan utama perekonomian rakyat. Sehingga perlu adanya revitalisasi pasar tradisional melalui potensinya. Tiga potensi terkuat pasar tradisional adalah keragaman etnis dan budaya baik penjual maupun pembeli, kearifan lokal yang tumbuh bersama pelaku pasar tradisional yang menjadi ciri khasnya, dan kreativitas dalam menghadapi tantangan perubahan jaman, keragaman dan globalisasi.

The existence of traditional markets in the cultural wisdom of heterogeneous Indonesian society is not just a place for buying and selling, but more than that, traditional markets are a container for the conception of life and social and cultural interaction intertwined. there are noble values ​​and local wisdom that bloom in traditional markets. but in modern times many cultures are displaced by the development and current of modernization. one of which is a culture of interaction and communication in trading. social inequality when talking about the interests of the traditional market itself. generally the traditional market is only in demand by the lower middle class. with all the negative stigma now that the culture of trade in traditional markets is now starting to lose its prestige as the main base of the people's economy. so the need for revitalization of traditional markets through its potentials. the three strongest potentials of traditional markets are the ethnic and cultural diversity of both sellers and buyers, local wisdom that grows with traditional market actors that have become their trademarks, and creativity in facing the challenges of changing times, diversity and globalization.